Why are they called Swedish Fish? We are frequently asked this. Well, in the 1950’s these were first introduced to the American Market by a Swedish company called Malaco. Malaco are still open today and are famous for some of the tastiest gummy sweets you can find. This is extremely evident in these sweets, the flavour is just awesome and the texture is perfect. This assorted bag is great value and perfect to share with a friend or keep in your secret sweet stash. On a scale of 1 to 10- definitely 11.