Sweetarts

SweeTarts is a classic American candy brand made by Ferrara — the same company behind Nerds, Laffy Taffy, and Fun Dip. Originally launched in 1963, SweeTarts are known for their signature sweet-and-sour flavour combination. The range has expanded well beyond the original tablets to include SweeTarts Ropes, Chewy Fusions, Mini Chewy, and Extreme Sour varieties. SweeTarts Ropes in particular have become a viral favourite, with their soft, tangy chew and bold fruit flavours. A strong addition to any American candy display.
New
New
Code: SEAS072 Availability: 8 In Stock
Pack Quantity: 10
Expiry Date: 21/11/2026
Code: TART001 Availability: Out of Stock
Pack Quantity: 10
Code: TART002 Availability: Out of Stock
Pack Quantity: 12
SweeTarts – The Original Sweet and Tart Flavor Sensation

SweeTarts delivers the perfect balance of sweet and tart that has captivated candy lovers since 1963 with their innovative compressed candy formula that transforms beloved Pixy Stix flavors into satisfying, bite-sized experiences. The iconic Original SweeTarts feature the signature tangy sensation in classic fruit flavors including cherry, grape, lemon, green apple, and punch, available in the traditional twist-wrapped rolls that can be crunched for immediate satisfaction or dissolved slowly to savor the intensifying flavor journey. From the original hard candies to innovative extensions like Mini Chewy varieties, Gummies Fruity Splitz, and SweeTarts Ropes, the brand continues to evolve while maintaining the distinctive sweet-then-tart taste profile that created an entirely new candy category and established SweeTarts as the definitive sweet and sour experience.

The premium positioning reflects SweeTarts' status as the original innovator in the sweet and sour candy category, commanding loyal customers who specifically seek out the authentic flavor combination that competitors struggle to replicate. The brand's association with nostalgic childhood memories and the unique sensory experience of the tart sensation creates powerful emotional connections that drive impulse purchases and repeat consumption. The diverse product range from traditional rolls to modern chewy varieties caters to different texture preferences while maintaining the core flavor identity, allowing retailers to capture sales across multiple consumption occasions and customer demographics seeking both familiar comfort and exciting innovation.

Retailers benefit from SweeTarts' exceptional brand recognition and category-defining presence that anchors sweet and sour candy sections while driving overall category growth. The distinctive packaging and instantly recognizable brand name create strong shelf impact, while the variety of formats from single rolls to theater boxes provides flexible pricing options and strategic placement opportunities across impulse locations, movie candy sections, and bulk candy areas. The brand's continuous innovation with seasonal varieties, new textures, and limited editions ensures regular opportunities for feature presentations and promotional activities that highlight the evolving product line while celebrating the timeless appeal of the original sweet and tart sensation.

Stock Wholesale SweeTarts at Sweet & Glory

Looking to buy SweeTarts in bulk? Sweet & Glory offers competitive wholesale prices across the complete SweeTarts range with reliable UK delivery. From classic Original rolls and popular Mini Chewy varieties to innovative Gummies and satisfying Ropes formats, we provide comprehensive selection in wholesale quantities that deliver the authentic sweet and tart experience customers crave. Whether you're building dedicated sweet and sour candy sections, creating nostalgic displays, or meeting demand for category-defining treats that combine familiar comfort with exciting sensory experiences, our bulk buying options ensure you're always stocked with the original sweet and tart candies that have been delighting taste buds for over 60 years with their perfect balance of sweetness and tangy satisfaction.