Babyruth

Baby Ruth — The American Classic Since 1921

 

Baby Ruth is one of America's most enduring chocolate bars, a substantial combination of dry-roasted peanuts, caramel and chocolatey nougat in a chocolate coating that has been satisfying sweet tooths for over a century. It began life as the Curtiss Candy Company's "Kandy Kake" before founder Otto Schnering reformulated and renamed it in 1921 — and that name has been the subject of one of confectionery's most famous debates ever since.
 

The official story is that Baby Ruth was named after US President Grover Cleveland's daughter, Ruth. But the timing raised eyebrows: she had died in 1904, seventeen years before the bar launched, just as baseball legend Babe Ruth was becoming the most famous man in America. Many suspected the near-identical name was a clever way to ride his fame without paying him a penny — and when Babe Ruth later tried to launch his own candy bar, Curtiss sued to stop him, and won. Today Baby Ruth is made by Ferrara, the company behind Nerds and Laffy Taffy, which relaunched it in 2019 with US-grown dry-roasted peanuts.
 

Sweet and Glory stocks Baby Ruth wholesale for UK retailers.

The Baby Ruth Range

Baby Ruth is available in the standard 54g bar and a larger King Size 94g bar. The standard bar suits checkout, impulse and pick-and-mix positions, while the King Size works as a more indulgent share or value option — both backed by the kind of brand recognition that does the selling for you.

Why Stock Baby Ruth?

Baby Ruth is a genuine heritage name — a peanut, caramel and nougat bar with over a century of history and instant recognition among customers seeking authentic American chocolate. The substantial size and satisfying combination make it popular as an afternoon treat or energy boost, and its long shelf life makes it an easy, low-risk line to carry in wholesale quantities.

The brand's pop-culture footprint adds to its pull — Baby Ruth is famous from films like The Goonies and Caddyshack, which keeps it in conversation with customers who grew up on American media. Stock it alongside other classic American chocolate bars to build a US candy destination that draws both nostalgic buyers and new discoveries, and position the standard bar at the till for impulse sales.

Buy Wholesale Baby Ruth at Sweet and Glory

Sweet and Glory offers Baby Ruth at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.

Frequently Asked Questions

Where can I buy Baby Ruth wholesale in the UK?

Sweet and Glory supplies Baby Ruth wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.

What is in a Baby Ruth bar?

Baby Ruth is made of dry-roasted peanuts, caramel and chocolatey nougat, covered in a chocolate coating — a substantial, peanut-heavy bar.

Was Baby Ruth named after Babe Ruth?

Officially, the Curtiss Candy Company said it was named after President Grover Cleveland's daughter Ruth — though many have long suspected it was inspired by baseball star Babe Ruth, whose fame was peaking when the bar launched in 1921.

What sizes does Baby Ruth come in?

Baby Ruth is stocked in the standard 54g bar and a King Size 94g bar.

What is the minimum order for Baby Ruth wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.