Chewits
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Chewits — The British Chew Since 1965
Chewits is one of Britain's best-loved chewy sweets, born in Southport in the 1960s. Invented by J Arthur Holland's toffee company as a softer chew, the renamed Chewits launched nationally in 1965 — starting with a single orange flavour before quickly expanding into the bold fruit line-up that became an after-school institution for generations of British children.
The brand is inseparable from its mascot, Chewie the Chewitsaurus — the Godzilla-style green dinosaur known as "the Muncher" who rampaged through the famous TV adverts from 1976 onwards, chewing his way through landmarks from the Taj Mahal to a Barrow-in-Furness bus depot, because Chewits were always "much chewier than" whatever he'd just demolished. Those ads are burned into the memory of anyone who grew up in the 1980s and 90s, which makes Chewits a powerful nostalgia buy today. The brand is now owned by Cloetta.
Sweet and Glory stocks the Chewits range wholesale for UK retailers.
The Chewits Range
The classic stick packs are the heart of the range — soft, individually wrapped chews in Cola, Strawberry, Fruit Salad, Blue Raspberry and Cherry. Alongside these sit the Juicy Bites in Strawberry and Blue Raspberry, the Jewels fruity mix, and the Xtreme Sour line for the sour crowd, in both bite bags and chew packs across apple and cherry.
Why Stock Chewits?
Chewits offers strong, dependable nostalgia. The Chewitsaurus is one of the most recognisable confectionery mascots in Britain, and the brand carries instant recognition with adults who grew up with it as well as appeal to children today — genuinely cross-generational. That makes it a natural fit for traditional sweet shops, retro sweet displays and the British section of any range.
The 30g stick packs are perfectly sized for lunchboxes, party bags and pocket-money buys, and the individually wrapped chews suit portion-controlled snacking and impulse positioning. The soft chew sits in its own texture category — chewier than most British jelly sweets — so it complements rather than competes with the rest of a retro fixture. The Xtreme Sour line adds appeal for the same younger shoppers who reach for sour candy, broadening the range's reach.
Buy Wholesale Chewits at Sweet and Glory
Sweet and Glory offers the Chewits range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.
Frequently Asked Questions
Where can I buy Chewits wholesale in the UK?
Sweet and Glory supplies Chewits wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.
What flavours of Chewits do you stock?
The range includes Cola, Strawberry, Fruit Salad, Blue Raspberry and Cherry stick packs, Juicy Bites, the Jewels fruity mix, and the Xtreme Sour apple and cherry line.
Who is the Chewits dinosaur?
Chewie the Chewitsaurus, "the Muncher," is the brand's mascot — a green dinosaur who chewed through landmarks in the famous Chewits TV adverts from 1976, and remains one of Britain's most recognisable sweet mascots.
Where are Chewits made?
Chewits were originally made in Southport from 1965 and are now produced by Cloetta, the Swedish confectionery group that owns the brand.
What is the minimum order for Chewits wholesale?
There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.
