Kraft
Kraft is a name every British kitchen knows, but its American grocery range is a world apart. Sweet and Glory stocks American Kraft wholesale — Bull's-Eye and Kraft barbecue sauces, Shake'n Bake coating mixes, Jet-Puffed marshmallow crème and more, made to US recipes and not sold in UK supermarkets.
Kraft — the American BBQ and pantry staples, wholesale in the UK
Kraft began in 1903, when James L. Kraft started selling cheese door to door in Chicago with sixty-five dollars, a rented wagon and a horse named Paddy. His first year was famously dismal — the story goes he lost money and the horse — but the business took hold, his four brothers joined him, and by 1916 Kraft had patented a processed cheese that could travel without spoiling. From there the range grew into some of America's best-known pantry names, from Kraft Dinner in 1937 to the fruit jellies, marshmallows and barbecue sauces of the 1960s.
It's that American grocery side — the barbecue sauces, cooking mixes and cookout staples — that British shoppers rarely see. Made to US recipes, these are the Kraft products that fill a real gap on a UK shelf: a trusted name in a range you can't get in the supermarket.
Sweet and Glory stocks the Kraft range wholesale for UK retailers.
The Kraft Range
Our Kraft range centres on American barbecue — Bull's-Eye and Kraft sauces across a spread of styles, from Memphis and Kansas City to hickory, honey, mesquite and sweet brown sugar. Alongside them sit the cooking and pantry staples: Shake'n Bake coating mixes, sweet and sour sauce and Jet-Puffed marshmallow crème. These are American cookout and store-cupboard essentials, made to their US recipes. The range is landing in stages, so check the current selection online or ask us what's in stock.
Why Stock Kraft?
American barbecue is a growing category in the UK, and Kraft's Bull's-Eye is one of the most recognised US barbecue names — instant familiarity that makes it an easy sell. For shoppers building an American cookout or store cupboard, these are the sauces and mixes UK supermarkets don't carry, and the Kraft name removes any hesitation at the shelf. Position them alongside your American grocery, meat and barbecue lines to round out the fixture and pick up natural add-on sales.
Buy Wholesale Kraft at Sweet and Glory
Sweet and Glory supplies Kraft wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.
Frequently Asked Questions
What Kraft products does Sweet and Glory stock?
We focus on the American Kraft range — Bull's-Eye and Kraft barbecue sauces, Shake'n Bake coating mixes, sweet and sour sauce and Jet-Puffed marshmallow crème. The range is arriving in stages, so check the current selection online or ask us what's in stock.
Are these the same as UK Kraft products?
No. These are American Kraft lines, made to US recipes and not available in British supermarkets. That's exactly what makes them worth stocking — a trusted name in a range UK shoppers can't get elsewhere.
Who buys American Kraft sauces?
American-food fans, barbecue and cookout enthusiasts, and shoppers putting together a US-style spread. They pair naturally with American meats, grocery and snack lines.
What is the minimum order?
There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.
