Hi-Chew

Hi-Chew — Japan's Famous Chewy Fruit Candy

Hi-Chew has built a global cult following on one brilliant idea: a fruit candy with the satisfying chew of gum, but soft enough to enjoy right to the end. Each piece has a double-layer texture — a tender outer chew around an intense, fruit-flavoured centre — that delivers a remarkably true-to-life burst of fruit. It's the kind of candy people get genuinely devoted to, working their way through the huge flavour range to find their favourite.
 

Made by Morinaga and launched in 1975, Hi-Chew began with the founder's idea for an "edible chewing gum" that could be swallowed — and grew into one of Japan's best-loved confectionery exports, now sold worldwide with more than 170 flavours released over the years.
 

Sweet and Glory stocks the Hi-Chew range wholesale for UK retailers.

The Hi-Chew Range

The range spans single-flavour packs — Strawberry, Grape, Green Apple, Watermelon, Mango, Banana and Acai among them — alongside a wide choice of mixed peg bags including Original, Exotic, Tropical, Sweet & Sour, Superfruit, Soda Pop and Fantasy Mix, plus larger sharing and Infrusions formats. With so many flavours and pack types, there's plenty to keep customers coming back. The line-up changes with availability, so flavours and sizes can vary between shipments.

Why Stock Hi-Chew?

Hi-Chew is one of the standout names in the booming Japanese and Asian candy category, with a genuine cult following that means customers actively seek it out. The distinctive texture and authentic fruit flavours set it apart from ordinary chews, and the enormous range — from familiar fruits to more adventurous mixes — encourages trial and repeat purchase as people hunt for new favourites.

Individually wrapped pieces keep it fresh and tidy for grab-and-go and sharing, and the bright, characterful packaging stands out on shelf and on social media, where Japanese candy drives a lot of discovery demand. It works well as a feature in a Japanese or world candy section, alongside other Asian imports, or as a premium chew line in general confectionery.

For more on the brand, its flavours and where it fits, see our guide: Hi-Chew: The Complete UK Guide.

Buy Wholesale Hi-Chew at Sweet and Glory

Sweet and Glory offers the Hi-Chew range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.

Frequently Asked Questions

Where can I buy Hi-Chew wholesale in the UK?

Sweet and Glory supplies Hi-Chew wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.

What is Hi-Chew?

Hi-Chew is a Japanese chewy fruit candy made by Morinaga, known for its soft, gum-like texture and intense, true-to-life fruit flavours. It was first launched in 1975.

What Hi-Chew flavours do you stock?

The range includes single flavours such as Strawberry, Grape, Green Apple, Watermelon, Mango and Banana, plus mixed peg bags like Original, Tropical, Exotic and Fantasy Mix.

What makes Hi-Chew different from other chews?

Its double-layer texture — a soft outer chew around a flavoured centre — gives a longer-lasting, more intense fruit taste than typical chewy sweets.

What is the minimum order for Hi-Chew wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.