Trident

Trident Wholesale at Sweet and Glory

Trident has been a household name in chewing gum since the 1960s, when American Chicle introduced it as one of the first sugar-free gums sold nationally in the United States. The name is often said to come from "tri-dent" — a nod to the dental theme that has run through the brand's identity for sixty years.
 

Trident owes much of its fame to one of the most quoted advertising lines in American history: "Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum." The slogan, built on a 1970s survey of dentists, became a cultural touchstone — parodied in cartoons and sitcoms for decades and still instantly recognisable today. That single line did more for the brand's recognition than any amount of conventional advertising, and it's a large part of why Trident remains a name customers know on sight. Trident even has a place in space history, having flown with NASA's Gemini missions and stocked in the Space Shuttle pantry.
 

For UK retailers, that recognition is what makes Trident a steady performer. As a sugar-free gum it sits slightly apart from the rest of the confectionery fixture, giving shops a functional everyday line that sells year-round and draws repeat purchases — customers tend to buy the same gum habitually rather than browse. Compact and shelf-stable, it works well on counters, in impulse positions and alongside the till, where gum is most often bought.
 

Sweet and Glory supplies the Trident range at wholesale prices to convenience stores, supermarkets, sweet shops and online retailers across the UK. No minimum order. Free first parcel on orders over £150 ex VAT, with additional boxes £7.10 each, and free pallet delivery over £650 ex VAT. Dispatched from Manchester. Create a free account to shop the full range.