Buldak

Buldak — Korea's viral fire chicken noodle, wholesale in the UK

Buldak is Samyang Foods' Hot Chicken Flavour ramen, and the noodle that turned Korean spice into a global phenomenon. Launched in April 2012, its name means "fire chicken" in Korean, after the fiery grilled chicken dish that inspired it. Unlike broth-based instant noodles, Buldak is stir-fried — the noodles are drained and coated in a thick, glossy sauce that blends Korean chilli, garlic, soy and a touch of sweetness, for a heat that fans describe as addictive rather than simply punishing.
 

Samyang has been making instant noodles since the 1960s, but Buldak is what took it worldwide. When the "Fire Noodle Challenge" went viral on YouTube and TikTok, demand exploded far beyond Korea, and it has kept growing on the back of the Korean Wave. Today Buldak is one of the most sought-after imported food brands in the UK, with a flavour family that runs from the original heat to creamy Carbonara and Cheese.
 

Sweet and Glory stocks the Buldak range wholesale for UK retailers.
 

The Buldak Range

The range centres on Samyang's Hot Chicken Flavour ramen — the stir-fried noodle that started the fire noodle phenomenon. Sweet and Glory stocks the core flavours, Original, 2X Spicy, Carbonara and Cheese, across single cups, big bowls and multipacks, so retailers can cover both single-serve impulse and take-home multipacks. Alongside the noodles, Buldak potato crisps bring the same fire chicken flavour to the snack aisle in Original, Chilli & Lime and Cheese. Availability rotates as new flavours land and shipments arrive, so check the current range online or ask us what's in stock.
 

Why Stock Buldak?

Buldak is one of the strongest-performing imported food brands in the UK right now, driven by the Korean Wave and a steady stream of social media challenges and taste-test videos. It reaches a young, engaged audience who actively seek it out, and that makes it a footfall driver as much as a product line — once customers are in the shop for Buldak, the wider Korean and American ranges encourage add-on purchases. The creamier Carbonara and Cheese flavours give first-timers an easy entry point, while Original and 2X Spicy satisfy the challenge crowd, so the range sells across confidence levels. Position Buldak alongside other Korean and Asian snacks to build a K-food section that keeps customers coming back. For the wider Korean snack story and how Buldak fits the trend, see our guide to Korean snacks and the K-wave.
 

Buy Wholesale Buldak at Sweet and Glory

Sweet and Glory supplies Buldak wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.
 

Frequently Asked Questions
 

What is Buldak?

Buldak is Samyang Foods' Hot Chicken Flavour ramen, launched in South Korea in 2012. The name means "fire chicken" in Korean, after the spicy grilled chicken dish that inspired it. It is a stir-fried, brothless noodle coated in a thick, spicy sauce.

Why is Buldak so popular?

Buldak went global through the viral "Fire Noodle Challenge" on YouTube and TikTok, and rides the wider Korean Wave. It is now one of the most in-demand imported food brands in the UK, particularly with younger shoppers.

What Buldak flavours are available wholesale?

The core range includes Original, 2X Spicy, Carbonara and Cheese ramen, across cups, big bowls and multipacks, plus Buldak potato crisps in Original, Chilli & Lime and Cheese. Availability rotates by shipment, so check the current range online or ask us what's in stock.

How spicy is Buldak?

The Original is genuinely hot and 2X Spicy more so, while the creamy Carbonara and Cheese flavours soften the heat and suit first-timers. Stocking a spread lets customers choose their level.

What is the minimum order?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.