Twizzlers

Twizzlers Pull and Peel bring a hands-on twist to the classic American candy aisle.
 

Twizzlers are one of America's most recognisable candy brands, and the Pull and Peel format is the one that turns eating into a bit of theatre — a thick twist that separates into thin cherry strands you peel apart before you eat them. It's soft, chewy and unmistakably cherry, and that interactive, fiddle-with-it quality is exactly what gives it staying power with younger shoppers and nostalgic older ones alike. It's a familiar name that earns its place in any American sweets section.
 

Sweet and Glory stocks Twizzlers Pull and Peel Cherry wholesale for UK retailers.
 

Why Stock Twizzlers?
 

American sweets are a strong and growing category in UK retail, and Twizzlers is one of the most recognised names in it — a brand shoppers actively look for. The Pull and Peel format adds novelty and play that drives impulse buys, and the familiar cherry flavour makes it an easy, low-risk line to carry. It sits naturally alongside other American candy classics and liquorice-style twists. For more on building an American range, see our guide to setting up an American candy section.
 

Frequently Asked Questions
 

Where are Twizzlers made?
Twizzlers are an American candy brand, made in the USA.
 

Can I buy Twizzlers wholesale in the UK?
Yes. Sweet and Glory supplies Twizzlers Pull and Peel Cherry wholesale to UK retailers with no minimum order and fast UK delivery from Manchester.
 

Do you have a minimum order?
No. There's no minimum order, so you can add Twizzlers to any wholesale order.