Flipz

Flipz — The American Sweet-and-Salty Snack Phenomenon

Flipz built a whole category out of one simple idea: take a crispy, salted pretzel and coat it in chocolate. The result is that moreish sweet-and-salty hit that sits right on the line between confectionery and savoury snack — the kind of thing that's impossible to stop eating once the pouch is open. Created in the US in 1997 and now made by DeMet's, Flipz grew into such an American snacking staple that demand pulled it across the Atlantic.
 

It's a snack that solves the eternal "sweet or salty?" question by being both at once, which is exactly why it appeals so widely — and why it keeps customers coming back.
 

Sweet and Glory stocks the Flipz range wholesale for UK retailers.
 

The Flipz Range

The range covers the three core coatings, each in a resealable stand-up pouch that shows off the product and keeps it fresh: Milk Chocolate, the creamy original that balances perfectly against the salt; Dark Chocolate, a more grown-up, slightly bitter contrast that plays up the savoury side; and White Fudge, a sweeter, vanilla-rich coating that stands out strikingly against the pretzel in a display. The line-up shifts as new imports land, so availability can change with each shipment.

Why Stock Flipz?

Sweet-and-salty is one of the fastest-growing snacking trends, and Flipz is the name that owns chocolate-covered pretzels. It pulls in customers from two directions at once — chocolate buyers and savoury-snack buyers — so it doesn't just compete with the existing range, it captures shoppers who'd otherwise walk past both.

The stand-up pouches are built for sharing, which makes Flipz a natural for parties, film nights and social occasions, and the resealable format suits the grab-and-graze habits of younger shoppers. Position it as part of an American snack section, alongside imported sodas and candy, or as a point-of-difference line in confectionery — wherever it sits, it earns its place as something customers can't easily find elsewhere.

Buy Wholesale Flipz at Sweet and Glory

Sweet and Glory offers the Flipz range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.

Frequently Asked Questions

Where can I buy Flipz wholesale in the UK?

Sweet and Glory supplies Flipz wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.

What are Flipz?

Flipz are salted pretzels coated in chocolate, creating a sweet-and-salty snack. Created in the US in 1997, they're now an established American snacking favourite.

What flavours of Flipz do you stock?

The range includes Milk Chocolate, Dark Chocolate and White Fudge, all in resealable stand-up pouches.

What makes Flipz different from other snacks?

Flipz combines the salt and crunch of a pretzel with a sweet chocolate coating in one bite, appealing to both confectionery and savoury-snack customers at once.

What is the minimum order for Flipz wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.