Airheads

Airheads — Chewy, Fruity, and Unmistakably American

Airheads are one of America's most recognisable candy brands, created on 7 August 1985 by Steve Bruner for Van Melle — the company now part of confectionery giant Perfetti Van Melle. The taffy-style bars are soft, chewy and stretchy with bold fruity flavours that taste genuinely different from anything in the standard British confectionery aisle. The name came from Bruner asking his own sons what they'd call a friend who did something silly — "airhead" stuck — and the smiley balloon face he sketched himself has been on every wrapper since. Made in Erlanger, Kentucky, Airheads have built a strong following in the UK through American candy shops and online retailers.
 

Sweet and Glory stocks the full wholesale Airheads range for UK retailers.
 

The Airheads Range

The classic Airheads bar is the core product — flat, individually wrapped, and available in flavours including Blue Raspberry, Cherry and Watermelon, alongside the famous White Mystery bar, whose flavour is deliberately kept secret. Singles come in 60-count inners, with 5-bar multi-packs, an XXL bag and a Splash Pack for sharing. Sour bars — including Sour Blue Blast and Sour Watermelon Punch — add a tangy coating to the originals.
 

Beyond the bars, Airheads Bites are bite-sized pieces in a candy shell, available in original and Paradise Blends tropical flavours, and Airheads Xtremes come as sour-sweet belts and bites in Rainbow Berry and Very Berry. Airheads Gum brings the brand's fruity flavours into a chewing gum format, and Airheads Soda offers the flavours as a ready-to-drink can in Blue Raspberry, Strawberry, Watermelon and Orange. Bulk options include 11.3kg cases of Mini Bars and Sour Mini Bars for pick and mix and high-volume retail.
 

Why Stock Airheads?

Airheads fill the chewy candy slot that most American candy sections need. While Warheads and Toxic Waste own the sour category and Nerds owns the crunchy crystal format, Airheads are the go-to taffy-style chew. The individually wrapped bars are perfect for pick and mix, grab pots and checkout impulse displays, and the bright colours and flat bar shape make them easy to display and instantly eye-catching.
 

Blue Raspberry is the strongest seller by a significant margin — if you're only stocking a few flavours, start there. White Mystery is the natural second choice: the surprise flavour drives curiosity purchases and social-media sharing, which is part of why the brand stays in conversation decades after launch. The Xtremes belts and bites work well alongside a sour candy section, the gum adds variety in a different format, and Airheads Soda gives you a novelty drink crossover that most rivals don't carry. Position Airheads alongside Laffy Taffy and Hi-Chew for a dedicated chewy candy display, or mix them into a broader American candy section with Nerds, Jolly Rancher and Sour Patch Kids.
 

Buy Wholesale Airheads at Sweet and Glory

Sweet and Glory offers the full Airheads range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.
 

Frequently Asked Questions

Where can I buy Airheads wholesale in the UK?

Sweet and Glory supplies Airheads wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.
 

What Airheads products are available wholesale?

The range includes classic Airheads bars in singles and multi-packs, sour bars, Airheads Bites, Airheads Xtremes belts and bites, Airheads Gum, Airheads Soda and bulk cases of Mini Bars and Sour Mini Bars.
 

What flavour is Airheads White Mystery?

White Mystery is deliberately kept secret — the flavour is left unknowable on purpose to get customers guessing, which makes it a popular talking-point line.
 

Which Airheads flavour sells best?

Blue Raspberry is the strongest seller by a clear margin, followed by White Mystery, whose surprise-flavour appeal drives curiosity purchases.
 

Do you stock Airheads Soda?

Yes — Airheads Soda is available as a 355ml can in Blue Raspberry, Strawberry, Watermelon and Orange, bringing the candy flavours into a ready-to-drink format.
 

What is the minimum order for Airheads wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.