Shades
Shades by Niko are viral foam and jelly sweets shaped like sunglasses, created by YouTuber Niko Omilana. Bold, fruity and visually striking, every product in the range is 100% vegan — making them one of the few TikTok-trending sweet brands that works for the full UK customer base. Sweet and Glory stocks Shades by Niko wholesale including Tropical Blast, Straight Up Strawberry, The Originals and Sour Ultimate Vibes.
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Code: CKIT010L Availability: 2 In Stock
Pack Quantity: 18
Expiry Date: 06/08/2026
£21.82 Ex VAT(£1.21 Ex VAT per unit)
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Code: CKIT009L Availability: Out of Stock
Pack Quantity: 20
£24.24 Ex VAT(£1.21 Ex VAT per unit)
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Code: CKIT008L Availability: Out of Stock
Pack Quantity: 18
£21.82 Ex VAT(£1.21 Ex VAT per unit)
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Code: CKIT017L Availability: Out of Stock
Pack Quantity: 18
£21.82 Ex VAT(£1.21 Ex VAT per unit)
Shades by Niko Wholesale UK — TikTok's Most Talked-About Sweet Brand
Shades by Niko started as a bold idea from YouTuber Niko Omilana — a confectionery brand built around his personality, his audience and his claim that these are "the coolest sweets in the world." Whether or not you agree, the numbers don't lie: these sweets have gone viral on TikTok, built a loyal following among Gen Z customers, and landed on the shelves of sweet shops and convenience stores across the UK faster than almost any new brand in recent memory.
What makes Shades by Niko stand out beyond the hype is the product itself. Soft foam sweets with bold fruity flavours, coated in sparkling sugar for a sweet and tangy finish. The texture is distinctive — light and airy in a way that separates them from standard gummy sweets. And critically, every product in the range is both vegan and Halal certified, making them one of the few viral sweet brands that genuinely works for a broad UK customer base including Muslim customers who make up a significant proportion of convenience store and sweet shop footfall.
What makes Shades by Niko stand out beyond the hype is the product itself. Soft foam sweets with bold fruity flavours, coated in sparkling sugar for a sweet and tangy finish. The texture is distinctive — light and airy in a way that separates them from standard gummy sweets. And critically, every product in the range is both vegan and Halal certified, making them one of the few viral sweet brands that genuinely works for a broad UK customer base including Muslim customers who make up a significant proportion of convenience store and sweet shop footfall.
The Shades by Niko Range
The Originals are the flagship product — foam sweets in a mix of fruity flavours with the signature sparkling sugar coating. Available in 150g bags in cases of 18.
Tropical Blast takes the same format with a tropical fruit flavour profile — mango, passion fruit and pineapple notes that give a different character to the original range.
Strawberry rounds out the core range with a single-flavour option for customers who prefer a consistent taste throughout the bag.
Why Stock Shades by Niko
The influencer angle drives genuine awareness that translates to footfall. Customers who follow Niko Omilana online come into shops specifically looking for these sweets — that's a quality of foot traffic most new brands simply can't generate. The TikTok association also means younger customers discover the brand through content and then seek it out at retail.
The vegan and Halal certification is a genuine commercial advantage. Many of the viral American candy brands that compete for shelf space in this segment are not Halal, which excludes a significant customer group. Shades by Niko has no such restriction.
Display the range prominently — the packaging is designed to stand out and the Niko branding creates immediate recognition for customers who know the brand. Position alongside other trend-led confectionery for maximum impact.
Sweet and Glory stocks wholesale Shades by Niko at trade prices. No minimum order, fast UK delivery from our Manchester warehouse.
Display the range prominently — the packaging is designed to stand out and the Niko branding creates immediate recognition for customers who know the brand. Position alongside other trend-led confectionery for maximum impact.
Sweet and Glory stocks wholesale Shades by Niko at trade prices. No minimum order, fast UK delivery from our Manchester warehouse.
