TikTok Candy Trends: What’s Going Viral and Where to Buy It

If you’ve scrolled through TikTok in the past year, you’ll know that candy content is everywhere. Unboxing hauls, sour challenges, ASMR eating videos, freeze-dried taste tests — sweets are one of the platform’s most reliable content categories, and the products that go viral can sell out overnight.

For consumers, it’s a way to discover sweets you’d never find in a supermarket. For retailers, it’s a roadmap to what your customers are going to ask for next. Either way, keeping up with TikTok candy trends is worth your time.

Here’s what’s trending right now, why it’s blowing up, and where to buy it in the UK.

Freeze-Dried Candy

This is the biggest candy trend of the past two years, and it shows no sign of slowing down. The hashtag #freezedriedcandy has racked up billions of views on TikTok, and the global freeze-dried candy market is projected to nearly double in value by 2030.

The appeal is simple: freeze-drying transforms familiar sweets into something completely different. Gummies puff up into light, airy, crunchy bites. The flavour gets more intense because the water is removed, concentrating everything into a crunchier format. Skittles become crunchy flavour bombs. Jolly Ranchers turn into shattered shards of concentrated fruit. The texture change is dramatic enough to make a great video, which is exactly why TikTok loves it.

We stock a growing range of freeze-dried candy including Jolly Rancher Freeze Dried Original and the Noomz range, which covers Drift Rocks, Sour Bites, Jelly Rings and more. Noomz has quickly become one of the fastest-moving freeze-dried brands in the UK wholesale market.

Why it’s trending: The dramatic texture transformation makes for brilliant content. People love watching — and hearing — the crunch.

Peelable Gummies

Peelerz from Amos Sweets took TikTok by storm with a simple but genius concept: 3D fruit-shaped gummies you can physically peel before eating. The peeling action is oddly satisfying to watch (and to do), which makes them perfect for short-form video content.

They come in flavours like mango, peach, banana, lychee and pineapple, and the interactive element sets them apart from every other gummy on the shelf. Kids love them. Adults love them. TikTok creators especially love them because the peeling makes for great close-up footage.

We carry the Amos Peelerz range in flavours like peach, mango and banana. Peelerz are featured on our homepage banner for good reason — they’re one of the most in-demand novelty lines right now.

Why it’s trending: Interactive, satisfying to watch, and genuinely fun to eat. The “peel and reveal” format is TikTok gold.

Slime Lickers and Squeeze Candy

Toxic Waste Slime Lickers have been a TikTok fixture for years now, and the demand hasn’t dropped off. The original rolling ball bottles became so popular they were genuinely difficult to source for a while. The newer Slime Licker Squeeze format — a squeezable tube of sour liquid candy — has kept the momentum going with fresh content opportunities.

The Slime Licker franchise has expanded too. The Slime Licker Blue Razz Chocolate Bar combines the sour slime concept with chocolate, which is the kind of crossover that gets people talking. The whole Toxic Waste range benefits from the halo effect — once customers discover Slime Lickers, they tend to explore the rest of the brand.

Why it’s trending: Novelty format, bold colours, sour flavour, and satisfying squeeze/lick action. It’s a content creator’s dream.

Sour Challenges and Extreme Candy

The sour challenge has been a TikTok and YouTube staple since the early days of the platform, and sour candy consistently leads search interest across all candy categories. The format is simple: try the sourest sweet you can find, film your reaction, and dare your mates to do the same.

Warheads Extreme Sour Hard Candy is the classic choice for these videos. The initial sour hit is intense enough to produce genuine reactions, and the transition to sweet keeps people coming back.

For something with broader appeal, Sour Patch Kids remain one of the most consistently searched-for American candy brands in the UK. The “sour then sweet” tagline is practically a meme at this point.

Why it’s trending: Reaction content is the backbone of social media. Sour candy delivers guaranteed reactions every time.

Nerds Gummy Clusters

Nerds Gummy Clusters didn’t just go viral — they relaunched an entire brand. After Kylie Jenner featured them on Instagram in 2020, demand exploded. A Super Bowl advert in 2024 pushed them further into the mainstream, and by that year the Nerds brand was generating over $500 million in annual revenue.

The product itself is the perfect TikTok candy: a soft gummy centre coated in crunchy Nerds crystals, creating a dual-texture experience that’s genuinely different from anything else on the market. The colours are vibrant, the crunch is audible, and the format works perfectly in ASMR and taste-test videos.

We stock Nerds Gummy Clusters in theatre boxes, peg bags and share bags. For a deeper dive into the full range, check out our complete Nerds candy guide on the blog.
Why it’s trending: Celebrity endorsement kickstarted it, but the unique crunchy-chewy texture keeps it relevant. It’s the bestselling Nerds product by a wide margin.

Popping Candy and ASMR Favourites

Candy ASMR is a massive subcategory on TikTok, and the sweets that perform best are the ones that make the most noise. Popping candy is perfect for this — the fizzing and crackling sounds are exactly what ASMR viewers are looking for.

Pop Rocks are the original popping candy and they’re still going strong, available in a wide range of flavours. Warheads Sour Popping Candy adds a sour twist to the concept, combining two trending elements — sour and popping — in a single product. The Noomz freeze-dried range also taps into the ASMR space with their Drift Rocks, which crackle and pop as you eat them.

Why it’s trending: ASMR content drives enormous views, and popping candy is one of the most audio-friendly sweets you can film.

Shades by Niko

When a YouTuber with 33 million followers launches their own sweet brand, retailers pay attention. Shades by Niko are edible sunglasses — fruit-flavoured, sugar-coated foam gums shaped like shades. The novelty factor is obvious, but the product itself is genuinely well made: halal, vegan-friendly, and available in flavours including the Original and Straight Up Strawberry.

Influencer-branded candy is a growing category, and Shades is one of the strongest examples of it done right. The sunglasses shape makes them instantly recognisable on camera, and the creator’s built-in audience means there’s already demand before the product even hits your shelf.

Why it’s trending: Massive creator fanbase, fun novelty shape, and a product that looks as good on camera as it tastes. Influencer-driven candy with genuine crossover appeal.

For Retailers: How to Spot and Stock Viral Products

If you run a sweet shop, corner shop, or online candy business, TikTok trends are directly relevant to your bottom line. When a product goes viral, customers will search for it — and the retailers who already have it in stock are the ones who benefit.

Here are some practical tips for staying ahead:

Follow the hashtags. Keep an eye on #candytok, #freezedriedcandy, #sourcandy, #candyasmr and #americancandy. You don’t need to be a TikTok expert — just scroll through these tags once a week and you’ll quickly see which products are getting attention.

Stock the category, not just the product. When freeze-dried candy went viral, it wasn’t just one product — the entire category benefited. If you see a trend building around a type of sweet (sour, peelable, popping), stock several options across that category rather than betting on a single SKU.

Novelty sells displays. Viral candy tends to be visually distinctive. Slime Lickers, Peelerz and freeze-dried puffs all look different from standard sweets. Group trending products together in a dedicated “Trending Now” or “As Seen on TikTok” section. The visual impact drives impulse purchases.

Move fast, but don’t overcommit. TikTok trends can spike and fade quickly. Order enough to test demand, and reorder fast if it sells. Most of our products are available with no minimum order quantity, so you can start small and scale up.

Cross-merchandise with proven sellers. Place trending products next to established bestsellers like Nerds, Warheads and Jolly Rancher. Customers browsing for something viral will often pick up a familiar favourite too.

Where to Buy Trending Candy in the UK

Everything mentioned in this post is available through Sweet and Glory. We’re a UK-based wholesale confectionery distributor stocking over 2,000 products across American candy, imported sweets, chocolate, drinks and more. Browse the full candy range or search for specific products across our complete catalogue.

If you’re a retailer, open a trade account for wholesale pricing, or get in touch if you’d like help putting together a trending products starter pack.

This post was last updated in February 2026. TikTok trends move fast — follow us on social media for the latest arrivals and trending products as they land:
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