Now & Later

Now & Later — Eat Some Now, Save Some for Later

Now & Later has a name that tells you exactly how it works: eat some now, save the rest for later. Created in Brooklyn in 1962, it was designed as a year-round answer to summer-only saltwater taffy — a fruit chew built to last. Each piece starts firm, like a hard candy, then gradually softens into a taffy chew, giving a long, slow flavour release that's the brand's whole signature.
 

Those bold fruit flavours and the distinctive individually-wrapped squares have made Now & Later an American classic for over sixty years — equally popular with adults chasing a childhood memory and younger customers discovering it for the first time.
 

Sweet and Glory stocks the Now & Later range wholesale for UK retailers.
 

The Now & Later Range

The range covers the classic single-flavour bars across favourites like Cherry, Grape, Strawberry, Apple, Banana, Watermelon, Blue Raspberry, Pineapple and Tropical Punch, alongside the Original mixed-flavour bars in standard and larger sizes. There's also a Giant Chewy jar for higher-volume and catering use. The line-up rotates with availability, so flavours can vary between shipments.
 

Why Stock Now & Later?

Now & Later is a low-cost, high-recognition impulse line — the kind of bright, single-flavour bar that sells steadily at the till point. The individually-wrapped squares make it easy to display, and the "starts hard, turns chewy" texture is a genuine point of difference from softer chews like Laffy Taffy that gives customers a reason to come back to it.
 

The spread of single flavours means customers can pick their favourite rather than take a mix, and the larger Giant Chewy jar gives you a sharing and catering option alongside the impulse bars. It sits naturally in any American candy section.
 

Buy Wholesale Now & Later at Sweet and Glory

Sweet and Glory offers the Now & Later range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.
 

For another long-lasting American fruit chew, see our Laffy Taffy range.
 

Frequently Asked Questions

Where can I buy Now & Later wholesale in the UK?

Sweet and Glory supplies Now & Later wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.

What is Now & Later?

Now & Later is an American fruit-flavoured chew made by Ferrara, first created in Brooklyn in 1962. Each square starts firm like a hard candy and softens into a taffy chew — hence the name, eat some now and save some for later.

What flavours does Now & Later come in?

The range includes single-flavour bars such as Cherry, Grape, Strawberry, Apple, Banana, Watermelon, Blue Raspberry, Pineapple and Tropical Punch, plus the Original mixed bars and a Giant Chewy jar. The selection changes with availability.

Why does Now & Later start hard?

That's by design — it begins firm like a hard candy and softens into a chew as you eat it, which gives the long, slow flavour release the brand is known for.

What is the minimum order for Now & Later wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.