Kawaji

Kawaji is a UK-based confectionery brand inspired by Japanese pop culture. Built around the concept of kawaii (cuteness) and kaiju (monsters), Kawaji creates licensed sweets, drinks and snacks for fans of anime and Japanese culture across the UK.

Sweet and Glory stocks the Kawaji Hatsune Miku range — the UK's most iconic virtual pop star translated into confectionery. The range covers gummy sweets, drinks and chocolate bars, all created exclusively under licence and designed to appeal to anime fans, gamers and pop culture enthusiasts.

Kawaji products are a natural fit alongside Japanese candy and world confectionery ranges, driving impulse purchases from a highly engaged fan community. Stock the Miku range to tap into one of the most passionate audiences in UK confectionery retail.