Brain Licker

It is built like a roll-on deodorant, and that is entirely the point.
 

A Brain Licker is a small bottle of sour liquid candy with a plastic ball set into the top. The ball turns as you lick it, rolling a thin layer of the liquid onto your tongue a little at a time. The bottle is deliberately styled to look like a roll-on deodorant, and the joke is half of the appeal: it looks like something you should not put in your mouth, and then it turns out to be sweets.
 

It is made in Spain and has been sold in the UK since the early 2000s, when novelty sweets were built around the experience as much as the taste - sprays, squeezy gels, popping candy and anything else that did something unexpected. Most of those have faded. Brain Licker became a fixture of corner shops, sweet shops and seaside gift stores instead, and it is one of the few from that era that children still ask for by name.
 

A second generation found it through social media, where filming your reaction to the first lick became its own format. The sourness is sharp enough that the reaction is usually worth filming, and the colour stains your tongue as you go, which gives the video a second punchline.
 

Sweet and Glory stocks Brain Licker wholesale for UK retailers.
 

The Brain Licker Range
 

The range centres on the classic 60ml roller bottle, the format the brand is known for, supplied in counter boxes of twelve. It comes in more than one colour and flavour, each with the same sour liquid and the same rollerball top. The small, upright bottle takes almost no shelf space and sits naturally at the till or alongside other pocket-money sweets. Check the current range for what is in stock now.
 

Why Stock Brain Licker?
 

Brain Licker is one of the most searched-for sweets in the UK - far more people look for it by name each month than for most imported brands. That demand comes from families and children who know exactly what they want, which means the product sells on recognition rather than on display. For a corner shop, sweet shop or forecourt, it is an easy line to carry: a low price point, a high repeat rate, and a customer who walks in already asking for it.
 

It also fills a gap between the sour-candy and novelty-sweet sections without competing directly with either. Put it next to other sour lines and it reads as a challenge; put it at the till and it reads as a pocket-money impulse buy. For more on the sour end of the market, see our guide to the best sour candy in the UK.
 

Frequently Asked Questions
 

What is a Brain Licker?
 

A Brain Licker is a sour liquid sweet sold in a small bottle with a rolling ball in the top. You lick the ball and it rolls the liquid candy onto your tongue. The bottle is designed to look like a roll-on deodorant.
 

How do you eat a Brain Licker?
 

Take the cap off and lick the ball at the top of the bottle. As it turns, it rolls a small amount of the sour liquid onto your tongue. Replace the cap between uses.
 

Who makes Brain Licker?
 

Brain Licker is made in Spain and has been distributed in the UK by Hannah's since the early 2000s.
 

Where can I buy Brain Licker?
 

Sweet and Glory supplies Brain Licker in counter boxes of twelve, with no minimum order, for shops and for anyone buying in larger quantities for parties or events.
 

Can I buy Brain Licker wholesale in the UK?
 

Yes. Sweet and Glory supplies Brain Licker wholesale across the UK. No minimum order. Free first parcel on orders over £150 ex VAT (additional boxes £7.10 each). Free pallet delivery over £650 ex VAT. Dispatched from Manchester.