Tootsie
One of America's oldest sweets, the Tootsie Roll has been made since 1896 — the first penny candy in the US to be individually wrapped. Its distinctive chocolate-flavoured chew, somewhere between a caramel and a taffy, has stayed almost unchanged for over a century, making it a true confectionery icon and a dependable seller across all ages.
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Few American sweets carry the history of the Tootsie Roll.
It was created in 1896 by Austrian immigrant Leo Hirshfield in a small New York shop, who named it after his young daughter Clara, whose nickname was "Tootsie." It became the first penny candy in America to be individually wrapped — a small innovation that helped turn a humble chocolate-flavoured chew into a national institution that has barely changed in over a century.
The brand's most famous chapter came not in a sweet shop but on a battlefield. During the Korean War in 1950, US Marines surrounded at the frozen Chosin Reservoir radioed for "Tootsie Rolls" — their code for mortar rounds. The request was taken literally, and crates of actual Tootsie Rolls were airdropped instead. In temperatures around −30°C the sweets stayed soft enough to eat, gave exhausted troops vital calories, and were even warmed and pressed into place to plug holes in damaged equipment. The Marines who made it out became known as "The Chosin Few," and the Tootsie Roll earned a permanent place in American folklore. The brand stayed embedded in popular culture decades later through the Tootsie Pop and its famous question: how many licks does it take to get to the centre?
Sweet and Glory stocks the Tootsie range wholesale for UK retailers.
The Tootsie Range
The Tootsie family runs far wider than the original chocolate-flavoured chew. Alongside the classic Tootsie Rolls and Mini Bites, the range takes in Tootsie Frooties — soft fruit chews in flavours like strawberry, green apple, grape, watermelon and blue raspberry — plus wider family names such as Junior Mints, Charleston Chew and Blow Pops. Together they span chews, mints and lollipops that appeal to older customers reliving childhood favourites and younger shoppers discovering them for the first time. Check the current range for the latest available Tootsie lines and formats.
Why Stock Tootsie?
Tootsie is one of the most recognisable names in American confectionery — a brand with over a century of history and genuine cultural depth behind it. The products are compact, shelf-stable and instantly recognisable, which makes them a natural fit for checkout displays, pick-and-mix and impulse positioning. They sell year-round, with a natural lift in the cooler months when chocolate-style treats do best, and the breadth of the range means there's a Tootsie line for almost any customer. For more on building an American range, see our guide to setting up an American candy section.
Frequently Asked Questions
What is a Tootsie Roll?
A Tootsie Roll is a chocolate-flavoured chew, somewhere between a caramel and a taffy, first made in the USA in 1896. It was the first penny candy in America to be individually wrapped.
What Tootsie products do you stock?
The range includes Tootsie Rolls, Tootsie Frooties fruit chews, and wider Tootsie family lines such as Junior Mints and Charleston Chew. Check the current range for live availability.
Can I buy Tootsie wholesale in the UK?
Yes. Sweet and Glory supplies the Tootsie range wholesale to UK retailers with no minimum order and fast UK delivery from Manchester.
Do you have a minimum order?
No. There's no minimum order, so you can add Tootsie to any wholesale order.
