Chattanooga

MoonPie — The Original Marshmallow Sandwich Since 1917

The MoonPie is one of America's great Southern food icons. It was born in 1917 at the Chattanooga Bakery in Tennessee, and the origin story is the stuff of legend: a travelling salesman named Earl Mitchell asked a group of Kentucky coal miners what kind of snack they wanted for their lunch pails — something solid and filling. When he asked how big, one miner held his hands up to frame the rising moon and said, "about that big." Back at the bakery, two graham cookies were sandwiched around a layer of marshmallow and coated all over, and the MoonPie was born.
 

It became the snack of the working South — paired with an RC Cola for a nickel each, the "RC Cola and a MoonPie" combination was the Depression-era working man's lunch, famous enough to inspire a hit country song. To this day MoonPies are thrown from Mardi Gras floats in Mobile, Alabama, and the city even drops a giant illuminated MoonPie on New Year's Eve. It's a genuine piece of Americana with a texture — soft, cakey, marshmallowy — unlike anything in British confectionery.
 

Sweet and Glory stocks the MoonPie range wholesale for UK retailers.
 

The MoonPie Range

The range covers the famous Double Decker MoonPie — three cookies and two layers of marshmallow, created in the 1960s as a more substantial version — in Banana, Salted Caramel and Blueberry, alongside the Single Decker in Banana and Vanilla. The banana flavour is a distinctly American taste rarely found in UK sweets, while salted caramel and blueberry give the range modern variety beyond the classic.
 

Why Stock MoonPie?

MoonPies offer something genuinely different — a soft, filling, cake-meets-confectionery treat with no real equivalent on UK shelves, which makes them a natural talking point and an easy way to add interest to an American range. The heritage and cultural story give them standout appeal: customers who know American culture seek them out, and the "RC Cola and a MoonPie" pairing is a ready-made cross-sell if you stock American sodas. Their cosy, shareable nature also makes them a natural fit for autumn and winter — see our Bonfire Night sweet shop guide for seasonal stocking ideas.
 

Their generous size positions them as a substantial snack rather than a small treat, appealing to customers after something that satisfies. They work well in an American import section, in lunch and food-to-go displays, and in themed promotions around American holidays. The unusual flavours — banana especially — drive curiosity purchases that bring customers back.
 

Buy Wholesale MoonPie at Sweet and Glory

Sweet and Glory offers the MoonPie range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.
 

Frequently Asked Questions

Where can I buy MoonPie wholesale in the UK?

Sweet and Glory supplies Chattanooga MoonPie wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.
 

What is a MoonPie?

A MoonPie is a classic American treat of marshmallow sandwiched between soft graham cookies and coated all over. Created in 1917, it has a soft, cakey texture unlike anything in British confectionery.
 

What flavours of MoonPie do you stock?

The range includes Double Decker MoonPies in Banana, Salted Caramel and Blueberry, plus Single Decker in Banana and Vanilla.
 

What is the difference between a Single Decker and Double Decker MoonPie?

The Double Decker has three cookies and two layers of marshmallow, making it larger and more filling. It was introduced in the 1960s as a more substantial version of the original.
 

What is the minimum order for MoonPie wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.