Cry Baby

Cry Baby — The Sour Gum That Makes Your Eyes Water
 

Cry Baby is the original extra sour bubble gum. It first appeared in 1991, made by the Philadelphia Chewing Gum Corporation and named by David Klein — the same man who invented Jelly Belly jelly beans. The name came from the rumour that the gum was sour enough to make a person's eyes water, and the packaging still promises around forty seconds of intense sourness before the coating fades and the classic bubble gum underneath takes over. Under the sour shell it's actually Double Bubble, so it blows the same big bubbles once the pucker passes.
 

In 2004 Cry Baby became part of Tootsie Roll Industries through its acquisition of Concord Confections, and it has been the flagship name in sour gum ever since — the gum people reach for when they want the genuine eye-watering article rather than an imitation.
 

Sweet and Glory stocks the Cry Baby range wholesale for UK retailers.
 

The Cry Baby Range

The range is built around the individually wrapped sour gumballs in their signature mouth-puckering flavours. The classic 1.24kg jar is the centrepiece, ideal for counter display and pick and mix, with a larger 4.66kg gumball tub for higher-volume sellers. Smaller formats include the 18g assorted tube and the 113g peg bag for hooks and shelves, while Cry Baby Sour Chews 198g extend the brand beyond gum into sour chewy candy. Every line carries the same extra sour coating the brand is known for.
 

Why Stock Cry Baby?

Sour candy is one of the strongest-performing corners of confectionery, driven by challenge culture and social media, and Cry Baby is the original name in sour gum. The eye-watering reputation makes it an easy impulse buy and a natural talking point — customers dare each other to chew several at once, which is exactly the kind of word-of-mouth that sells product. The individually wrapped gumballs are perfect for pick and mix and checkout displays, and Cry Baby sits naturally alongside other top sour brands like Toxic Waste and Warheads. For a full breakdown of the sour candy category, see our best sour candy in the UK guide.
 

Buy Wholesale Cry Baby at Sweet and Glory

Sweet and Glory offers the full Cry Baby range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.
 

Frequently Asked Questions
 

What makes Cry Baby gum so sour?

Cry Baby gumballs have an extra sour coating that delivers an intense, eye-watering kick for around forty seconds. Once the coating fades, the classic Double Bubble gum underneath remains for long-lasting chewing.

Who makes Cry Baby?

Cry Baby is made by Tootsie Roll Industries, which acquired the brand in 2004 as part of Concord Confections. It was first produced in 1991 and was named by David Klein, the inventor of Jelly Belly jelly beans.

What formats do you stock?

We carry the 1.24kg jar, a larger 4.66kg gumball tub, the 18g assorted tube, the 113g peg bag and Cry Baby Sour Chews 198g.

Is Cry Baby good for a pick and mix?

Yes. The individually wrapped sour gumballs work well in pick and mix and on checkout impulse displays, and the jar and tub formats are built for counter use.

What is the minimum order?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.