Reese’s in the UK: The Complete Guide to Every Product You Can Buy
Reese’s is the biggest-selling confectionery brand in America, and it is not hard to see why. The combination of smooth milk chocolate and salty-sweet peanut butter has been irresistible to millions of people since the 1920s. In the UK, demand for imported Reese’s products has exploded over the past decade, driven by social media, American candy shops on every high street, and a generation of snackers who grew up watching US TV and wondering what a Peanut Butter Cup actually tasted like.
The answer, of course, is that it tastes incredible. But there is far more to Reese’s than just the classic cup. The range now spans dozens of products — cups in every size and chocolate variety, layered bars, crispy thins, crunchy pieces, and even dipped pretzels and animal crackers. This guide covers every Reese’s product you can buy in the UK right now, what each one tastes like, and which formats work best whether you are buying for yourself or stocking shelves in your shop.
A Brief History of Reese’s
H.B. Reese was a dairy farmer from Pennsylvania who worked for Milton Hershey before deciding to start his own candy business in the 1920s. He experimented with various confections, but his peanut butter cups quickly became the standout product. They were originally called Penny Cups because they cost one cent each. By the 1940s, the cups were so popular that Reese dropped every other product line to focus on them exclusively.
In 1963, the H.B. Reese Candy Company merged with Hershey, turning a local Pennsylvania favourite into a national and eventually global phenomenon. Today Reese’s generates over three billion dollars in annual revenue and accounts for nearly half of all seasonal confectionery sales in the US convenience channel. In the UK, Reese’s Peanut Butter Cups are now stocked in most major supermarkets, but the full imported range — with its wider variety of formats and flavours — is what drives customers to specialist American candy retailers.
The Cups
The Peanut Butter Cup is where it all started and it remains the heart of the Reese’s range. The concept is beautifully simple: a ridged milk chocolate shell filled with a thick layer of slightly salty peanut butter. The balance between sweet chocolate and savoury filling is what makes it so moreish. Here are the cup variants available in the UK.
Original Peanut Butter Cup
The classic. Two cups per pack, each with that signature ridged edge and a generous peanut butter centre. The US import version uses Hershey’s own chocolate, which has a slightly tangier, more distinctive flavour than the UK-made version. If you have only ever tried the supermarket version, the American import is worth tasting side by side. Available in standard two-pack and in bulk cases of snack-size cups for pick and mix or wholesale display.
Big Cup
Everything people love about the original but scaled up. The Big Cup has a thicker peanut butter layer, which shifts the ratio in favour of the filling. For serious peanut butter fans, this is the definitive Reese’s product. It also comes as a single cup, making it a great impulse purchase at the till.
White Cup
The same peanut butter filling wrapped in smooth white creme instead of milk chocolate. The white coating is sweeter and creamier, which makes the peanut butter taste even more pronounced. This is a consistent seller with customers who prefer white chocolate or who want something a bit different from the original.
Miniatures and Minis
Bite-sized, individually wrapped versions of the original cup. Miniatures are perfect for pick and mix displays, sharing bowls, and grab-and-go counters. The unwrapped Minis are even smaller and come in resealable pouches. Both formats are available in bulk cases including a 7.53kg snack-size case that is ideal for retailers who get through volume quickly.
Sugar Free Miniatures
The same miniature cup format made without sugar. These fill a genuine gap for customers managing their sugar intake who still want the Reese’s experience. Stock is limited across the market, so having these available gives you a point of difference.
Reese’s Oreo Cup
A collaboration between two of America’s biggest confectionery brands. The Oreo cup combines Reese’s peanut butter filling with crushed Oreo cookie pieces, wrapped in a dual layer of milk chocolate and white creme. It is indulgent, crunchy, and one of those products that sells itself the moment customers see it on the shelf.
Miniatures with Reese’s Puffs
A Canadian exclusive that brings together miniature peanut butter cups with pieces of Reese’s Puffs cereal mixed in. The cereal adds a light crunch that contrasts nicely with the smooth filling. A novelty product that appeals to collectors and Reese’s completists.
The Bars
Beyond the cups, Reese’s makes a range of chocolate bars that each bring a different texture and flavour combination to the peanut butter base. These sit in the chocolate category and are popular impulse buys.
Nutrageous
A peanut butter bar loaded with whole roasted peanuts and covered in milk chocolate. The peanuts give it a satisfying crunch and a more savoury, nutty character than the cups. Nutrageous is available as a UK-made version, which means it uses locally compliant ingredients and is often easier to source consistently. One of the most underrated products in the entire Reese’s range.
Overload
Another UK-made bar, the Overload packs peanut butter, peanuts, caramel, and pretzel pieces into a milk chocolate shell. It is the most texturally complex bar in the range — you get crunch from the pretzels, chew from the caramel, and that familiar Reese’s peanut butter throughout. This is a strong seller in shops that already carry the standard cups because it gives customers something new to try.
Outrageous
Similar in concept to the Overload but with Reese’s Pieces candy replacing the pretzels. The sugar-coated Pieces add a sweet crunch and a pop of colour when you bite through. If your customers already love Reese’s Pieces, the Outrageous bar is a natural cross-sell.
Sticks
Crispy wafer layers sandwiched with peanut butter and coated in milk chocolate. Sticks are lighter and crunchier than the other Reese’s bars, closer in texture to a KitKat than a traditional candy bar. They work well as an everyday snack rather than an indulgent treat, which broadens their appeal.
Fast Break
A layered bar combining peanut butter, soft nougat, and a drizzle of caramel, all wrapped in milk chocolate. The nougat makes it chewier and more substantial than the Sticks. Fast Break is one of those products that people discover, fall in love with, and then come back for repeatedly.
Crispy Crunchy
A king-size bar with a peanut butter candy centre, crunchy peanuts, and a caramel layer, all coated in chocolate. It is the crunchiest bar in the range and one of the most filling. The king-size format makes it a premium-priced impulse buy.
Crunchy Peanut
Creamy peanut butter studded with crunchy peanut pieces and coated in milk chocolate. Think of it as the crunchy peanut butter version of the original cup concept, but in bar form. Another king-size option.
Take 5
Five layers in one bar: pretzels, caramel, peanut butter, peanuts, and milk chocolate. Originally a standalone Hershey’s product, it was rebranded under the Reese’s name in the US because the peanut butter element is so central to its flavour. The combination of salty pretzels with sweet caramel and peanut butter makes this a standout. If your customers like sweet-and-salty snacks, the Take 5 will move.
Giant Bar
A 209g slab of milk chocolate filled with peanut butter. This is the sharing or gifting format — it makes a great novelty present or stocking filler. Eye-catching on the shelf and priced as a premium item.
The Thins
Reese’s Thins are cup-shaped but around 40 per cent thinner than the original, with a higher chocolate-to-peanut-butter ratio. They come in sharing bags and feel more snackable than the standard cups. Available in three varieties:
Milk Chocolate Thins — The closest to the original cup flavour but with a crisper snap and a lighter feel. The thinner profile makes the chocolate more prominent.
White Chocolate Thins — Sweet white creme with a thin layer of peanut butter. These are popular with customers who find the standard White Cup too rich.
Dark Chocolate Thins — A darker, slightly bitter chocolate shell that pairs beautifully with the salty peanut butter. This is the most grown-up product in the entire Reese’s range and appeals to customers who normally find American candy too sweet. Currently sourced from Canada.
Pieces and Snacks
Not everything in the Reese’s range is a cup or a bar. These products extend the brand into snacking territory and offer formats that work well for sharing, pick and mix, and impulse displays.
Reese’s Pieces
Small peanut-butter-filled candies coated in a crunchy sugar shell, similar in appearance to M&Ms but with peanut butter instead of chocolate inside. Reese’s Pieces became famous after appearing in the film E.T., where they were used to lure the alien. They remain one of the most recognisable products in the range. Available in peg bags, share bags, and 11.3kg bulk cases for retailers and pick and mix operations. The bright orange, yellow, and brown colours make them visually striking in any display.
Dipped Pretzels
Crunchy pretzel pieces coated in Reese’s peanut butter creme and dipped in milk chocolate. The salty pretzel, sweet peanut butter, and chocolate combination is addictive. These come in share bags and work brilliantly as a premium snack line alongside the core confectionery range.
Dipped Animal Crackers
Animal-shaped crackers coated in peanut butter and dipped in milk chocolate. A fun, slightly nostalgic product that appeals to both children and adults. The cracker base gives a lighter, biscuity crunch compared to the denser pretzels.
US Import vs UK-Made: What’s the Difference?
This is something that often catches people off guard. Not all Reese’s products sold in the UK are the same. Some are imported directly from the US (or Canada), while others are manufactured in the UK under licence by Hershey Europe. The differences matter, and as we covered in our American sweets vs British sweets guide, American and British recipes are often noticeably different.
US imports use Hershey’s original American chocolate, which has a tangier, slightly more acidic flavour due to the manufacturing process used in Pennsylvania. The peanut butter tends to be grainier and saltier. Products like the Big Cup, White Cup, Pieces, Fast Break, Take 5, and Thins are all US or Canadian imports.
UK-made products include the standard Peanut Butter Cup (42g), Nutrageous, and Overload. These use chocolate produced in the UK, which tends to be smoother and milder. The peanut butter filling is creamier and slightly less salty. Many people prefer one version over the other, and dedicated Reese’s fans often buy both.
For retailers, the distinction is worth knowing because customers who specifically seek out American imports are often willing to pay a premium for the authentic US recipe. Stocking both versions gives you a wider price range and a reason for customers to trade up.
Buying Guide: Formats and Sizes
Reese’s products come in several formats, each suited to different retail and consumption occasions:
Single bars and two-packs (39g–91g) — Your core impulse range. These sit at the till, on clip strips, or in the main confectionery aisle. Standard cups, Big Cups, Sticks, and Nutrageous are the highest-turnover items in this format.
King-size bars (83g–91g) — Premium-priced larger bars like Crispy Crunchy and Crunchy Peanut. Position these as a treat or sharing option.
Share bags (163g–209g) — Thins, Pieces, Dipped Pretzels, and Animal Crackers all come in resealable sharing bags. These have a higher unit price and work well displayed together as a Reese’s snacking section.
Giant and novelty (209g) — The Giant Bar is a gifting format. Display prominently around Valentine’s Day, Christmas, and Easter.
Bulk and catering (7.53kg–11.3kg) — Large cases of snack-size cups and bulk Pieces for pick and mix, vending, and high-volume retail. Browse the full Reese’s wholesale range for all available case sizes.
For Retailers: How to Stock Reese’s
Reese’s is an anchor brand for any shop selling American confectionery. It has the highest brand recognition of any US candy in the UK, which means customers actively look for it. Here is how to make the most of it.
Start with the essentials. Original Peanut Butter Cups, Big Cups, and Reese’s Pieces should be your first three lines. These cover the classic cup experience plus a sharing format, and they are the products most customers search for by name.
Add depth with bars. Nutrageous and Sticks are the strongest-selling bars. Overload and Fast Break give variety for repeat customers who want to try something new.
Use Thins as a premium tier. The share bags sit at a higher price point and attract older customers or gifting shoppers. Dark Chocolate Thins in particular appeal to people who would not normally buy American candy.
Cross-sell with other brands. Reese’s customers are also likely to buy Hershey’s bars, Nerds, and Sour Patch Kids. Position these brands together to encourage multi-item purchases. Our American candy section setup guide has practical merchandising tips.
Think seasonally. Reese’s dominates seasonal sales in the US and the brand’s appeal carries over to the UK. Stock Giant Bars and novelty formats ahead of Valentine’s Day, Easter, and Christmas. I Love Reese’s Day on 18 May is another promotional hook — check our seasonal calendar for more dates.
Where to Buy Reese’s Wholesale in the UK
Sweet and Glory stocks over 60 Reese’s products at wholesale prices, from single bars to 11.3kg bulk cases. There is no minimum order, and delivery is free on orders over £600 plus VAT. Whether you run a sweet shop, corner store, online candy business, or market stall, you can browse the full Reese’s range here.
If you are not yet registered for trade pricing, open a trade account to see wholesale prices across our full range of over 2,000 products — including chocolate, candy, soft drinks, and grocery. We dispatch from our Manchester warehouse with fast UK-wide delivery.
The answer, of course, is that it tastes incredible. But there is far more to Reese’s than just the classic cup. The range now spans dozens of products — cups in every size and chocolate variety, layered bars, crispy thins, crunchy pieces, and even dipped pretzels and animal crackers. This guide covers every Reese’s product you can buy in the UK right now, what each one tastes like, and which formats work best whether you are buying for yourself or stocking shelves in your shop.
A Brief History of Reese’s
H.B. Reese was a dairy farmer from Pennsylvania who worked for Milton Hershey before deciding to start his own candy business in the 1920s. He experimented with various confections, but his peanut butter cups quickly became the standout product. They were originally called Penny Cups because they cost one cent each. By the 1940s, the cups were so popular that Reese dropped every other product line to focus on them exclusively.
In 1963, the H.B. Reese Candy Company merged with Hershey, turning a local Pennsylvania favourite into a national and eventually global phenomenon. Today Reese’s generates over three billion dollars in annual revenue and accounts for nearly half of all seasonal confectionery sales in the US convenience channel. In the UK, Reese’s Peanut Butter Cups are now stocked in most major supermarkets, but the full imported range — with its wider variety of formats and flavours — is what drives customers to specialist American candy retailers.
The Cups
The Peanut Butter Cup is where it all started and it remains the heart of the Reese’s range. The concept is beautifully simple: a ridged milk chocolate shell filled with a thick layer of slightly salty peanut butter. The balance between sweet chocolate and savoury filling is what makes it so moreish. Here are the cup variants available in the UK.
Original Peanut Butter Cup
The classic. Two cups per pack, each with that signature ridged edge and a generous peanut butter centre. The US import version uses Hershey’s own chocolate, which has a slightly tangier, more distinctive flavour than the UK-made version. If you have only ever tried the supermarket version, the American import is worth tasting side by side. Available in standard two-pack and in bulk cases of snack-size cups for pick and mix or wholesale display.
Big Cup
Everything people love about the original but scaled up. The Big Cup has a thicker peanut butter layer, which shifts the ratio in favour of the filling. For serious peanut butter fans, this is the definitive Reese’s product. It also comes as a single cup, making it a great impulse purchase at the till.
White Cup
The same peanut butter filling wrapped in smooth white creme instead of milk chocolate. The white coating is sweeter and creamier, which makes the peanut butter taste even more pronounced. This is a consistent seller with customers who prefer white chocolate or who want something a bit different from the original.
Miniatures and Minis
Bite-sized, individually wrapped versions of the original cup. Miniatures are perfect for pick and mix displays, sharing bowls, and grab-and-go counters. The unwrapped Minis are even smaller and come in resealable pouches. Both formats are available in bulk cases including a 7.53kg snack-size case that is ideal for retailers who get through volume quickly.
Sugar Free Miniatures
The same miniature cup format made without sugar. These fill a genuine gap for customers managing their sugar intake who still want the Reese’s experience. Stock is limited across the market, so having these available gives you a point of difference.
Reese’s Oreo Cup
A collaboration between two of America’s biggest confectionery brands. The Oreo cup combines Reese’s peanut butter filling with crushed Oreo cookie pieces, wrapped in a dual layer of milk chocolate and white creme. It is indulgent, crunchy, and one of those products that sells itself the moment customers see it on the shelf.
Miniatures with Reese’s Puffs
A Canadian exclusive that brings together miniature peanut butter cups with pieces of Reese’s Puffs cereal mixed in. The cereal adds a light crunch that contrasts nicely with the smooth filling. A novelty product that appeals to collectors and Reese’s completists.
The Bars
Beyond the cups, Reese’s makes a range of chocolate bars that each bring a different texture and flavour combination to the peanut butter base. These sit in the chocolate category and are popular impulse buys.
Nutrageous
A peanut butter bar loaded with whole roasted peanuts and covered in milk chocolate. The peanuts give it a satisfying crunch and a more savoury, nutty character than the cups. Nutrageous is available as a UK-made version, which means it uses locally compliant ingredients and is often easier to source consistently. One of the most underrated products in the entire Reese’s range.
Overload
Another UK-made bar, the Overload packs peanut butter, peanuts, caramel, and pretzel pieces into a milk chocolate shell. It is the most texturally complex bar in the range — you get crunch from the pretzels, chew from the caramel, and that familiar Reese’s peanut butter throughout. This is a strong seller in shops that already carry the standard cups because it gives customers something new to try.
Outrageous
Similar in concept to the Overload but with Reese’s Pieces candy replacing the pretzels. The sugar-coated Pieces add a sweet crunch and a pop of colour when you bite through. If your customers already love Reese’s Pieces, the Outrageous bar is a natural cross-sell.
Sticks
Crispy wafer layers sandwiched with peanut butter and coated in milk chocolate. Sticks are lighter and crunchier than the other Reese’s bars, closer in texture to a KitKat than a traditional candy bar. They work well as an everyday snack rather than an indulgent treat, which broadens their appeal.
Fast Break
A layered bar combining peanut butter, soft nougat, and a drizzle of caramel, all wrapped in milk chocolate. The nougat makes it chewier and more substantial than the Sticks. Fast Break is one of those products that people discover, fall in love with, and then come back for repeatedly.
Crispy Crunchy
A king-size bar with a peanut butter candy centre, crunchy peanuts, and a caramel layer, all coated in chocolate. It is the crunchiest bar in the range and one of the most filling. The king-size format makes it a premium-priced impulse buy.
Crunchy Peanut
Creamy peanut butter studded with crunchy peanut pieces and coated in milk chocolate. Think of it as the crunchy peanut butter version of the original cup concept, but in bar form. Another king-size option.
Take 5
Five layers in one bar: pretzels, caramel, peanut butter, peanuts, and milk chocolate. Originally a standalone Hershey’s product, it was rebranded under the Reese’s name in the US because the peanut butter element is so central to its flavour. The combination of salty pretzels with sweet caramel and peanut butter makes this a standout. If your customers like sweet-and-salty snacks, the Take 5 will move.
Giant Bar
A 209g slab of milk chocolate filled with peanut butter. This is the sharing or gifting format — it makes a great novelty present or stocking filler. Eye-catching on the shelf and priced as a premium item.
The Thins
Reese’s Thins are cup-shaped but around 40 per cent thinner than the original, with a higher chocolate-to-peanut-butter ratio. They come in sharing bags and feel more snackable than the standard cups. Available in three varieties:
Milk Chocolate Thins — The closest to the original cup flavour but with a crisper snap and a lighter feel. The thinner profile makes the chocolate more prominent.
White Chocolate Thins — Sweet white creme with a thin layer of peanut butter. These are popular with customers who find the standard White Cup too rich.
Dark Chocolate Thins — A darker, slightly bitter chocolate shell that pairs beautifully with the salty peanut butter. This is the most grown-up product in the entire Reese’s range and appeals to customers who normally find American candy too sweet. Currently sourced from Canada.
Pieces and Snacks
Not everything in the Reese’s range is a cup or a bar. These products extend the brand into snacking territory and offer formats that work well for sharing, pick and mix, and impulse displays.
Reese’s Pieces
Small peanut-butter-filled candies coated in a crunchy sugar shell, similar in appearance to M&Ms but with peanut butter instead of chocolate inside. Reese’s Pieces became famous after appearing in the film E.T., where they were used to lure the alien. They remain one of the most recognisable products in the range. Available in peg bags, share bags, and 11.3kg bulk cases for retailers and pick and mix operations. The bright orange, yellow, and brown colours make them visually striking in any display.
Dipped Pretzels
Crunchy pretzel pieces coated in Reese’s peanut butter creme and dipped in milk chocolate. The salty pretzel, sweet peanut butter, and chocolate combination is addictive. These come in share bags and work brilliantly as a premium snack line alongside the core confectionery range.
Dipped Animal Crackers
Animal-shaped crackers coated in peanut butter and dipped in milk chocolate. A fun, slightly nostalgic product that appeals to both children and adults. The cracker base gives a lighter, biscuity crunch compared to the denser pretzels.
US Import vs UK-Made: What’s the Difference?
This is something that often catches people off guard. Not all Reese’s products sold in the UK are the same. Some are imported directly from the US (or Canada), while others are manufactured in the UK under licence by Hershey Europe. The differences matter, and as we covered in our American sweets vs British sweets guide, American and British recipes are often noticeably different.
US imports use Hershey’s original American chocolate, which has a tangier, slightly more acidic flavour due to the manufacturing process used in Pennsylvania. The peanut butter tends to be grainier and saltier. Products like the Big Cup, White Cup, Pieces, Fast Break, Take 5, and Thins are all US or Canadian imports.
UK-made products include the standard Peanut Butter Cup (42g), Nutrageous, and Overload. These use chocolate produced in the UK, which tends to be smoother and milder. The peanut butter filling is creamier and slightly less salty. Many people prefer one version over the other, and dedicated Reese’s fans often buy both.
For retailers, the distinction is worth knowing because customers who specifically seek out American imports are often willing to pay a premium for the authentic US recipe. Stocking both versions gives you a wider price range and a reason for customers to trade up.
Buying Guide: Formats and Sizes
Reese’s products come in several formats, each suited to different retail and consumption occasions:
Single bars and two-packs (39g–91g) — Your core impulse range. These sit at the till, on clip strips, or in the main confectionery aisle. Standard cups, Big Cups, Sticks, and Nutrageous are the highest-turnover items in this format.
King-size bars (83g–91g) — Premium-priced larger bars like Crispy Crunchy and Crunchy Peanut. Position these as a treat or sharing option.
Share bags (163g–209g) — Thins, Pieces, Dipped Pretzels, and Animal Crackers all come in resealable sharing bags. These have a higher unit price and work well displayed together as a Reese’s snacking section.
Giant and novelty (209g) — The Giant Bar is a gifting format. Display prominently around Valentine’s Day, Christmas, and Easter.
Bulk and catering (7.53kg–11.3kg) — Large cases of snack-size cups and bulk Pieces for pick and mix, vending, and high-volume retail. Browse the full Reese’s wholesale range for all available case sizes.
For Retailers: How to Stock Reese’s
Reese’s is an anchor brand for any shop selling American confectionery. It has the highest brand recognition of any US candy in the UK, which means customers actively look for it. Here is how to make the most of it.
Start with the essentials. Original Peanut Butter Cups, Big Cups, and Reese’s Pieces should be your first three lines. These cover the classic cup experience plus a sharing format, and they are the products most customers search for by name.
Add depth with bars. Nutrageous and Sticks are the strongest-selling bars. Overload and Fast Break give variety for repeat customers who want to try something new.
Use Thins as a premium tier. The share bags sit at a higher price point and attract older customers or gifting shoppers. Dark Chocolate Thins in particular appeal to people who would not normally buy American candy.
Cross-sell with other brands. Reese’s customers are also likely to buy Hershey’s bars, Nerds, and Sour Patch Kids. Position these brands together to encourage multi-item purchases. Our American candy section setup guide has practical merchandising tips.
Think seasonally. Reese’s dominates seasonal sales in the US and the brand’s appeal carries over to the UK. Stock Giant Bars and novelty formats ahead of Valentine’s Day, Easter, and Christmas. I Love Reese’s Day on 18 May is another promotional hook — check our seasonal calendar for more dates.
Where to Buy Reese’s Wholesale in the UK
Sweet and Glory stocks over 60 Reese’s products at wholesale prices, from single bars to 11.3kg bulk cases. There is no minimum order, and delivery is free on orders over £600 plus VAT. Whether you run a sweet shop, corner store, online candy business, or market stall, you can browse the full Reese’s range here.
If you are not yet registered for trade pricing, open a trade account to see wholesale prices across our full range of over 2,000 products — including chocolate, candy, soft drinks, and grocery. We dispatch from our Manchester warehouse with fast UK-wide delivery.
