Candy Kittens

Candy Kittens — Gourmet Vegan Sweets, Made for Adults
 

Candy Kittens began in London in 2012, when Jamie Laing — then on Made in Chelsea, and the great-great-grandson of the man who created the McVitie's digestive — teamed up with co-founder Ed Williams on a simple idea: make a sweet for grown-ups that looked as good as it tasted. The first shop opened on the King's Road and the cat-shaped gourmet sweets soon landed in Selfridges. After two years of development the pair turned the whole range vegan, swapping animal gelatine for plant-based ingredients, and in 2022 Candy Kittens became one of the first B Corp certified sweets brands in the country.

That mix of premium positioning, a genuinely grown-up flavour set and full vegan credentials has made Candy Kittens one of the standout British confectionery success stories of the last decade — a brand that sits as comfortably in a gift basket as it does on a pick and mix wall.

Sweet and Glory stocks the Candy Kittens range wholesale for UK retailers.

The Candy Kittens Range

The core range is built around the 140g resealable sharing bags, which drive most of the brand's retail sales, available in Wild Strawberry, Very Cherry, Sour Watermelon, Eton Mess, Shox Sour, Wanderlust and Loves. Smaller 54g bags cover the single-serve and grab-and-go end in Wild Strawberry, Sour Watermelon and Eton Mess, sitting well at the till or in meal-deal fixtures. Every line is vegan and gelatine-free.

Why Stock Candy Kittens?

Candy Kittens gives a sweet shop, farm shop or online retailer something most of the fixture doesn't: a premium, plant-based sweet aimed squarely at adults. Demand for vegan confectionery keeps growing, and Candy Kittens is the name most customers already associate with it — a recognised brand backed by years of television and social media profile. The 140g sharing bags work as a gift and treat line alongside cards and hampers, while the 54g bags cover grab-and-go. For a shop built around American imports, it's an easy way to broaden the range with a home-grown brand that brings a different customer through the door.

Buy Wholesale Candy Kittens at Sweet and Glory

Sweet and Glory offers the full Candy Kittens range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.

Frequently Asked Questions

Are Candy Kittens vegan?

Yes. The entire range is vegan and made without animal gelatine, using plant-based ingredients instead. Candy Kittens was one of the first B Corp certified sweets brands in the UK.

Who makes Candy Kittens?

Candy Kittens was founded in London in 2012 by Jamie Laing and Ed Williams. It's a British brand, made for adults, known for its gourmet cat-shaped sweets and bright, modern packaging.

What flavours and sizes do you stock?

We carry the 140g resealable sharing bags — including Wild Strawberry, Very Cherry, Sour Watermelon, Eton Mess, Shox Sour, Wanderlust and Loves — plus 54g bags in Wild Strawberry, Sour Watermelon and Eton Mess.

Is Candy Kittens a good fit alongside American sweets?

Yes. It adds a premium, vegan, British option to a range otherwise built around imports, broadening your appeal to adult and plant-based shoppers without overlapping the American lines.

What is the minimum order?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.