Ice Breakers

Ice Breakers — Cooling Crystals and a Mint That Does More Than Freshen

Ice Breakers launched in the mid-1990s through Nabisco's Life Savers division and was bought by Hershey in 2000, growing into one of the biggest mint and gum brands in the US. It's built around one distinctive idea: a mint that delivers a genuine, lasting cooling hit, thanks to the signature "cooling crystals" pressed into each piece. The round tins with their two-flap "share / don't share" lid are instantly recognisable — a small design quirk that's become part of the brand's identity.
 

Sweet and Glory stocks the full wholesale Ice Breakers range for UK retailers.
 

The Ice Breakers Range

The mint range covers the classics — Cool Mint, Spearmint, Wintergreen and Cinnamon — alongside the fruit-and-mint Duo mints in Strawberry, Raspberry, Watermelon and Cherry, which pair a fruit flavour on one side with cooling crystals on the other. For something sharper, Ice Breakers Sours come in original and Berry, and newer lines like Cherry Limeade and Sparkling Raspberry Lemon Seltzer bring on-trend flavours that stand out on shelf. All are sugar-free.
 

Why Stock Ice Breakers?

Ice Breakers fills a slightly different slot to ordinary confectionery — a sugar-free, functional line customers buy on repeat rather than purely on impulse. The strong US recognition makes it an easy sell to shoppers seeking American brands, and the distinctive tins draw the eye at the counter. Compact and shelf-stable, Ice Breakers works best at till-point and counter positions where mints and gum sell hardest, and the range's spread of mint, fruit and sour options lets you offer variety in a small footprint. It pairs naturally with other American gum and mint lines to build a recognisable fixture.
 

Buy Wholesale Ice Breakers at Sweet and Glory

Sweet and Glory offers the full Ice Breakers range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg
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Frequently Asked Questions

Where can I buy Ice Breakers wholesale in the UK?

Sweet and Glory supplies Ice Breakers wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.
 

What Ice Breakers products are available wholesale?

The range includes Cool Mint, Spearmint, Wintergreen and Cinnamon mints, Duo fruit-and-mint flavours, Ice Breakers Sours, and newer lines such as Cherry Limeade and Sparkling Raspberry Lemon Seltzer.
 

Are Ice Breakers sugar-free?

Yes — the Ice Breakers mint and gum lines are sugar-free, which is central to the brand's appeal as a functional everyday product.
 

What is the minimum order for Ice Breakers wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.