Ice Breakers

Ice Breakers Wholesale at Sweet and Glory

Ice Breakers launched in the mid-1990s through Nabisco's Life Savers division, and was bought by Hershey in 2000 in a $135 million deal that also brought across Bubble Yum and Breath Savers. Under Hershey it grew into one of the biggest mint and gum brands in the US, built around one distinctive idea: a mint that does more than freshen breath — it delivers a genuine, lasting cooling hit.
 

Two things set the range apart on a shelf. The first is the signature "cooling crystals" — the visible flecks pressed into each mint that release a second wave of coolness as they dissolve, the detail the brand is best known for. The second is the packaging: the round tins with their two-flap lid, one opening sized for a single mint and the other for sharing, a small design quirk that's become instantly recognisable. The line spans crisp mints, sour fruit mints and the soft cube-shaped Ice Cubes gum, all sugar-free.
 

For UK retailers, Ice Breakers fills a slightly different slot to ordinary confectionery — a sugar-free, functional everyday line that customers buy on repeat rather than on impulse alone. Compact and shelf-stable, the tins and packs suit counter displays and till-point positioning, where mints and gum sell best, and the brand's strong US recognition makes it an easy sell to customers seeking out American lines.
 

Sweet and Glory supplies the Ice Breakers range at wholesale prices to convenience stores, supermarkets, sweet shops and online retailers across the UK. No minimum order. Free first parcel on orders over £150 ex VAT, with additional boxes £7.10 each, and free pallet delivery over £650 ex VAT. Dispatched from Manchester. Create a free account to shop the full range.