Jelly Belly

Jelly Belly — The Original Gourmet Jelly Bean

Jelly Belly is the brand that reinvented the jelly bean. When it launched in 1976, it did something no one else had: flavoured the inside of the bean as well as the shell, using real, true-to-life flavourings. The result was a smaller, more intense bean that tasted genuinely like the thing it was named after — and the realism is still the brand's signature, from Very Cherry and Watermelon to Buttered Popcorn, Toasted Marshmallow and Strawberry Cheesecake.
 

It became an American icon in no small part thanks to Ronald Reagan, who kept a jar on his desk, served Jelly Belly beans at his 1981 inauguration, and made them the first jelly beans in space aboard the Challenger in 1983. Today the brand is part of the Ferrara family, and remains the benchmark for premium jelly beans worldwide.
 

Sweet and Glory stocks the Jelly Belly range wholesale for UK retailers.
 

The Jelly Belly Range

The range spans the famous multi-flavour assortments — the 20-Flavour mix, Fruit Mix, Sours, American Classics and Cocktail Classics among them — alongside single-flavour favourites such as Very Cherry, Watermelon, Buttered Popcorn, Hot Cinnamon and Toasted Marshmallow, plus novelty flavours like Bubble Tea. They come in a choice of formats, from small 28g bags and 70g packs to 100g gift boxes, with larger bulk options available for pick-and-mix. The line-up changes with availability, so flavours and sizes can vary between shipments.
 

Why Stock Jelly Belly?

Jelly Belly sits at the premium end of confectionery, with a quality and brand recognition that supports a higher price point and healthy margins. The enormous flavour range is its commercial strength — it's a brand people explore, hunting for new favourites and coming back for more, which drives repeat purchase and natural upselling from a small bag to a gift box.
 

It works beautifully as a premium feature line, a pick-and-mix anchor, and a gifting option, and the colourful, instantly recognisable presentation stands out on shelf and photographs well. The sheer variety means there's something for almost every customer, from classic fruit fans to the more adventurous.
 

For the full story — the history, the flavours and the famous fans — see our guide: Jelly Belly: The Complete UK Guide.
 

Buy Wholesale Jelly Belly at Sweet and Glory

Sweet and Glory offers the Jelly Belly range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.
 

Frequently Asked Questions

Where can I buy Jelly Belly wholesale in the UK?

Sweet and Glory supplies Jelly Belly wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.

What makes Jelly Belly different from ordinary jelly beans?

Jelly Belly was the first to flavour the inside of the bean as well as the shell, using true-to-life flavourings. That's why the flavours taste so realistic — it's the original gourmet jelly bean.

What Jelly Belly flavours and mixes do you stock?

The range includes multi-flavour assortments such as the 20-Flavour mix, Fruit Mix and Sours, plus single flavours like Very Cherry, Watermelon and Buttered Popcorn, in bags, boxes and bulk formats.

Are Jelly Belly beans good for pick-and-mix?

Yes — the bulk formats are ideal for pick-and-mix, and the wide flavour range makes Jelly Belly a strong premium addition to any sweet selection.

What is the minimum order for Jelly Belly wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.