Meiji

Meiji — Japan's Iconic Biscuit and Snack Brand

Meiji is one of Japan's largest and best-known confectionery makers, founded back in 1916. While it makes a huge range in Japan, it's three brands in particular that have become favourites around the world — Hello Panda, Yan Yan and Chocorooms — each a fun, distinctive snack that captures exactly why Japanese confectionery has such a devoted following.
 

These are playful, well-made, instantly recognisable treats with strong appeal in the booming Japanese and Asian snack category — the kind of products customers actively seek out and that give a world food section real character.
 

Sweet and Glory stocks the Meiji range wholesale for UK retailers.
 

The Meiji Range

The range centres on Meiji's three flagship snacks. Hello Panda — the bite-sized hollow biscuits filled with cream, each printed with a different cartoon panda — is the headline act, available in several flavours and formats. Yan Yan brings the interactive element: crunchy biscuit sticks paired with a flavoured cream dip, so you dip as you go. And Chocorooms are the charming mushroom-shaped cookies with a chocolate top — a Japanese classic known there as "Kinoko no Yama" (Mountain of Mushrooms). The line-up rotates with availability, so flavours and formats can vary between shipments.
 

Why Stock Meiji?

Meiji taps straight into the strong and growing demand for Japanese and Asian snacks, with a recognised name and a distinctive, fun identity that stands out on shelf. The variety across the three brands covers different eating occasions — a cream-filled biscuit, an interactive dip snack, and a chocolate-topped cookie — giving customers reasons to try more than one.
 

The cute, characterful packaging photographs well and suits the social-media-driven discovery that powers a lot of imported-snack sales, and the range sits naturally in a Japanese or world food section alongside other Asian imports.
 

Hello Panda is the standout of the range — see our full Hello Panda range for all the flavours and formats.
 

Buy Wholesale Meiji at Sweet and Glory

Sweet and Glory offers the Meiji range at wholesale trade prices with fast dispatch from our Manchester warehouse. No minimum order required. Free delivery on orders over £150 ex VAT under 25kg.
 

Frequently Asked Questions

Where can I buy Meiji snacks wholesale in the UK?

Sweet and Glory supplies Meiji wholesale across the UK with no minimum order. Free delivery on orders over £150 ex VAT under 25kg, dispatched from our Manchester warehouse.

What is Meiji?

Meiji is one of Japan's largest confectionery companies, founded in 1916. Internationally it's best known for its Hello Panda, Yan Yan and Chocorooms snacks.

What Meiji products do you stock?

The range includes Hello Panda cream-filled biscuits, Yan Yan biscuit sticks with dip, and Chocorooms chocolate-topped cookies, in a rotating selection of flavours and formats.

Do Chocorooms contain mushrooms?

No — despite the name and shape, Chocorooms are simply chocolate-topped biscuits. The mushroom is just the design, based on the Japanese original "Kinoko no Yama".

What is the minimum order for Meiji wholesale?

There is no minimum order. Free delivery applies on orders over £150 ex VAT under 25kg. Orders under £150 ex VAT are charged at £7.10 per box.