Hershey’s in the UK: The Complete Guide to Every Product You Can Buy
When most people think of American chocolate, they think of Hershey’s. It is the most recognisable chocolate brand in the United States and one of the most iconic food brands in the world. The distinctive brown wrapper, the snap of a Hershey’s Bar, the foil-wrapped Kisses — these are products that have been part of American life for over a century. In the UK, Hershey’s has gone from a curiosity found only in specialist import shops to a mainstream fixture in sweet shops, corner stores, and American candy sections across the country.
But Hershey’s is more than just the classic milk chocolate bar. The range available in the UK now covers dozens of products: bars in multiple flavours, Kisses in everything from birthday cake to cookies and creme, crunchy dipped pretzels, chocolate drops, creamy syrups, and sharing bags of miniatures. This guide covers everything in the Hershey’s range at Sweet and Glory, what each product tastes like, and how to make the most of it whether you are buying for yourself or stocking your shelves.
The first Hershey’s Milk Chocolate Bar went on sale in 1900. By 1905, Hershey had built a massive new factory in Derry Township, Pennsylvania, and an entire town around it — complete with houses, schools, churches, and an amusement park. The town is still called Hershey, and its street lights are shaped like Hershey’s Kisses. In 1907, the company introduced those famous Kisses, initially wrapped by hand in foil. Today, the factory produces around 80 million Kisses every single day.
The company continued to innovate throughout the twentieth century: Mr. Goodbar in 1925, Hershey’s Syrup in 1926, Krackel in 1938. During World War II, Hershey produced over three billion special chocolate ration bars for American soldiers serving overseas. In 1963, the company acquired H.B. Reese Candy Company, adding Reese’s Peanut Butter Cups to its portfolio. Today, The Hershey Company generates nearly twelve billion dollars in annual revenue and owns some of the biggest names in confectionery, including Jolly Rancher, Kit Kat (in the US), and Sour Strips.
The reason comes down to how Milton Hershey processed his milk. He developed his own proprietary method in the late 1890s, which involved adding sugar to fresh milk before condensing it. This process creates compounds called lipolysed acids that give the chocolate a distinctive tangy note. European chocolate makers use different milk-processing techniques, which is why Swiss and British chocolate tastes smoother and more mellow. As we explored in our American sweets vs British sweets guide, these recipe differences are one of the biggest reasons American imports feel like a genuinely different product to UK consumers.
Love it or hate it, the Hershey’s flavour profile is what makes it interesting. For UK customers who have grown up on Cadbury and Dairy Milk, Hershey’s is a novelty — and that novelty factor is what drives sales. It also means there is a UK-made version of some Hershey’s products (using a milder, more European-friendly recipe) alongside the US imports, giving retailers two distinct options to stock.
The range available at Sweet and Glory includes Chocolate Sundae Dream (425g), Caramel Sundae Dream (425g), Chocolate Syrup (623g), Strawberry Syrup (623g), and Caramel Syrup (623g). The chocolate syrup is the anchor product, but the caramel and strawberry versions add variety and visual interest to a display. Syrups are a smart cross-sell with Hershey’s bars and Kisses because they extend the brand into the kitchen rather than keeping it at the sweet counter.
US import products use the original Hershey’s recipe with that distinctive tangy flavour. The Kisses range, Miniatures, Nuggets, Dipped Pretzels, Snack Mixes, Syrups, Giant Bars, and sugar-free lines are all US imports. These are the products that deliver the authentic American chocolate experience UK customers are looking for.
UK-made products include the Hershey’s Chocolate Bar (40g) and the Cookies ’n’ Creme Bar (40g). These use a milder chocolate recipe that is closer to what British consumers are used to. They are often stocked by supermarkets and newsagents alongside other UK-distributed confectionery.
For retailers specialising in American candy, the US imports are the products your customers are actively looking for. The UK-made bars are fine as an entry point, but the imported Kisses, Miniatures, and Dipped Pretzels are what differentiate your range from what Tesco already sells.
Peg bags and small share packs (43g–150g) — Kisses peg bags, Miniatures peg bags, and sugar-free bags. These work as grab-and-go items or affordable gifting options. The 43g Kisses peg bag is the strongest performer in this format.
Share packs (215g–340g) — Kisses share packs, Nuggets bags, Drops, Dipped Pretzels, and Snack Mixes. Higher unit price and suited to sharing, gifting, or movie nights. Display together as a Hershey’s snacking section.
Giant Bars (193g–214g) — Premium novelty and gifting format. Stock prominently around Christmas, Valentine’s Day, Easter, and birthdays.
Party and bulk (1017g–11.4kg) — Miniatures party bags and bulk cases for events, weddings, and high-volume retail. The 1017g party bag is the best-selling large format. Browse the full Hershey’s wholesale range for all available case sizes.
Lead with Kisses. They are the most visually distinctive product and the biggest seller by revenue. Start with the Classic Milk Chocolate in both peg bag and share pack sizes, then add Birthday Cake and Cookies ’n’ Creme for variety. A display of three or four Kisses variants creates an eye-catching feature that draws customers in.
Stock the bars as core range. Milk Chocolate and Cookies ’n’ Creme are the two essential bars. Add Special Dark for customers who want something less sweet. The US import versions are the ones your American candy customers want.
Use Dipped Pretzels and Snack Mix as cross-sells. These are not just chocolate — they are snacks. Position them near soft drinks or at the end of your candy aisle to catch customers who might not browse the chocolate section. They drive strong repeat purchases.
Pair with Reese’s. Hershey’s and Reese’s share the same parent company and the same customer base. Display them together. A customer buying Hershey’s Kisses is very likely to add Reese’s Cups to their basket. Our American candy section setup guide has practical tips for merchandising these brands side by side.
Think seasonally. Giant Bars and Miniatures party bags peak at Christmas, Valentine’s Day, and Easter. Patriotic Kisses (red, white, and blue foil) sell around July 4th. Birthday Cake Kisses work year-round for gifting. Check our seasonal sweet shop calendar for planning dates. World Chocolate Day on 7 July is a natural promotional hook for the full Hershey’s range.
If you are not yet registered for trade pricing, open a trade account to see wholesale prices across our full range of over 2,000 products — including chocolate, candy, soft drinks, and grocery. We dispatch from our Manchester warehouse with fast UK-wide delivery
But Hershey’s is more than just the classic milk chocolate bar. The range available in the UK now covers dozens of products: bars in multiple flavours, Kisses in everything from birthday cake to cookies and creme, crunchy dipped pretzels, chocolate drops, creamy syrups, and sharing bags of miniatures. This guide covers everything in the Hershey’s range at Sweet and Glory, what each product tastes like, and how to make the most of it whether you are buying for yourself or stocking your shelves.
The Story Behind the Chocolate
Milton S. Hershey founded the Hershey Chocolate Company in 1894 in Lancaster, Pennsylvania. He had already built and lost several candy businesses before finding success with the Lancaster Caramel Company, which he sold for a million dollars in 1900 to focus entirely on chocolate. His ambition was simple but radical for the time: make milk chocolate affordable for ordinary people. Until then, chocolate had been a luxury product in the United States, largely imported from Europe.The first Hershey’s Milk Chocolate Bar went on sale in 1900. By 1905, Hershey had built a massive new factory in Derry Township, Pennsylvania, and an entire town around it — complete with houses, schools, churches, and an amusement park. The town is still called Hershey, and its street lights are shaped like Hershey’s Kisses. In 1907, the company introduced those famous Kisses, initially wrapped by hand in foil. Today, the factory produces around 80 million Kisses every single day.
The company continued to innovate throughout the twentieth century: Mr. Goodbar in 1925, Hershey’s Syrup in 1926, Krackel in 1938. During World War II, Hershey produced over three billion special chocolate ration bars for American soldiers serving overseas. In 1963, the company acquired H.B. Reese Candy Company, adding Reese’s Peanut Butter Cups to its portfolio. Today, The Hershey Company generates nearly twelve billion dollars in annual revenue and owns some of the biggest names in confectionery, including Jolly Rancher, Kit Kat (in the US), and Sour Strips.
Why Does Hershey’s Taste Different?
This is the question that every British person asks when they try Hershey’s for the first time. The flavour is distinctly different from Cadbury, Galaxy, or any European chocolate. Some people describe it as tangier, slightly sharp, or even faintly sour. Others find it sweeter and creamier than they expected. Either way, it is unmistakably different.The reason comes down to how Milton Hershey processed his milk. He developed his own proprietary method in the late 1890s, which involved adding sugar to fresh milk before condensing it. This process creates compounds called lipolysed acids that give the chocolate a distinctive tangy note. European chocolate makers use different milk-processing techniques, which is why Swiss and British chocolate tastes smoother and more mellow. As we explored in our American sweets vs British sweets guide, these recipe differences are one of the biggest reasons American imports feel like a genuinely different product to UK consumers.
Love it or hate it, the Hershey’s flavour profile is what makes it interesting. For UK customers who have grown up on Cadbury and Dairy Milk, Hershey’s is a novelty — and that novelty factor is what drives sales. It also means there is a UK-made version of some Hershey’s products (using a milder, more European-friendly recipe) alongside the US imports, giving retailers two distinct options to stock.
The Bars
Hershey’s bars are the foundation of the brand. They sit in the chocolate category and are available in both US import and UK-made versions.Hershey’s Milk Chocolate Bar
The original. First sold in 1900, this is still the product that defines the brand. The US import version (43g) delivers that distinctive Hershey’s flavour in its purest form — smooth, sweet, and slightly tangy. There is also a UK-made 40g version with a milder chocolate recipe. Both sell well, and stocking both lets customers compare the American original with the British adaptation. The US bar consistently ranks among the top Hershey’s products sold at Sweet and Glory by unit volume.Hershey’s Cookies ’n’ Creme
A white creme bar packed with crunchy chocolate cookie pieces. This is not technically chocolate in the traditional sense — it is a white confectionery coating — but it is one of the most popular products in the entire Hershey’s range. The contrast between the sweet, creamy coating and the crunchy, slightly bitter cookie pieces is what makes it so moreish. Available as both a US import (43g) and a UK-made bar (40g). The cookies and creme flavour also appears across Kisses, Drops, Dipped Pretzels, and Giant Bars, making it a sub-brand in its own right.Hershey’s Special Dark
Hershey’s take on dark chocolate. It is not as bitter as a high-cocoa European dark bar — it is still recognisably Hershey’s, just darker, richer, and less sweet than the milk chocolate. Special Dark appeals to customers who want something more grown-up but are not looking for an artisan 70% cocoa bar. Available in a standard 41g bar and as a Giant Bar for gifting.Hershey’s Milk Chocolate with Almonds
The classic milk chocolate bar with whole almonds mixed in. The almonds add crunch and a nuttier flavour that complements the sweetness of the chocolate. This has been in the Hershey’s range since 1908, making it one of the oldest products the company still sells. A reliable line that appeals to customers who like textured chocolate bars.Giant Bars
Oversized 193g–214g slabs available in Milk Chocolate, Cookies ’n’ Creme, Special Dark, Milk Chocolate with Almonds, and Special Dark with Almonds. These are gifting and novelty formats — they look impressive on the shelf and sell well around Christmas, Valentine’s Day, and birthdays. The Cookies ’n’ Creme Giant Bar is the strongest seller of the five.Birthday Cake Bar
A king-size Canadian import with a birthday-cake-flavoured white creme coating filled with colourful sprinkle pieces. It is sweet, fun, and visually eye-catching. A novelty product that does well as a gift or an impulse buy for customers who want something different.The Kisses
Hershey’s Kisses are one of the most recognisable chocolate products on the planet. The small, teardrop-shaped chocolates wrapped in foil with a paper plume sticking out of the top have been made since 1907. They are as much a visual icon as they are a confection, and they work brilliantly in retail displays, gift bags, and pick and mix. Kisses are available in multiple flavours and formats, and they are consistently the highest-revenue Hershey’s products at Sweet and Glory.Classic Milk Chocolate Kisses
The original and still the bestseller. Smooth Hershey’s milk chocolate in the signature foil wrap. Available in 43g peg bags, 137g share bags, 306g share packs, and a 1.95kg bulk bag for retailers and events. The 43g peg bag is the single highest-selling Hershey’s SKU by units sold.Kisses Cookies ’n’ Creme
White chocolate Kisses with crunchy chocolate cookie pieces throughout. These are the second most popular Kisses variant and consistently generate strong wholesale revenue. The 283g share pack is the format most retailers stock.Kisses Birthday Cake
A birthday-cake-flavoured Kiss with a creamy filling and colourful sprinkle pieces visible through the foil. Sweeter and more playful than the classic, these appeal to younger customers and anyone who gravitates toward novelty flavours. One of the strongest-performing seasonal-style products in the Hershey’s range.Kisses Special Dark
The darker, richer counterpart to the classic Kiss. These have a slightly bitter edge that makes them popular with customers who find standard milk chocolate too sweet. A good option for retailers who want to offer a premium-feeling Kiss without moving away from the Hershey’s brand.Kisses Milk Chocolate with Almonds
Each Kiss contains a whole almond surrounded by smooth milk chocolate. The almond adds crunch and a nuttier flavour that rounds out the sweetness. Available in 127g and 283g share packs.Kisses Strawberry Ice Cream Cone
A flavoured Kiss with a strawberry ice cream centre and crunchy cone pieces. This is a limited or seasonal variant that rotates in and out of stock, but it sells quickly when available. The novelty flavour and the visual appeal of the pink-tinted chocolate make it a social media favourite.Hugs
A twist on the classic Kiss: milk chocolate wrapped in a layer of white creme, creating a striped two-tone effect. Hugs are visually distinctive and slightly sweeter than standard Kisses. They make a great addition to a Kisses display because the packaging and shape are different enough to catch the eye.Miniatures and Nuggets
These are Hershey’s sharing and snacking formats — smaller, individually wrapped pieces designed for grab-and-go, party bags, and bulk displays.Hershey’s Miniatures
An assortment of four miniature bars: Hershey’s Milk Chocolate, Special Dark, Krackel (with crisped rice), and Mr. Goodbar (with peanuts). Originally used as sales samples in the 1930s, they became a product in their own right. Available in 136g peg bags, 1017g party bags, and an 11.4kg bulk case for high-volume retailers. The party bag is the strongest seller and an excellent option for events, weddings, and corporate gifting.Hershey’s Nuggets
Chunky, pillow-shaped chocolates individually wrapped in foil. Available in Milk Chocolate, Milk Chocolate with Almonds, Milk Chocolate with Toffee and Almonds, and Milk Chocolate Truffles. Nuggets have a slightly different texture to regular Hershey’s bars — they feel denser and more indulgent. The Toffee and Almonds variant is particularly good, with a butterscotch sweetness that complements the chocolate.Drops
Small, flat chocolate pieces designed for snacking straight from the bag. Think of them as Hershey’s answer to chocolate buttons. Available in Milk Chocolate (215g) and Cookies ’n’ Creme (215g and 226g). The Cookies ’n’ Creme Drops are essentially bite-sized versions of the bar — white creme with cookie pieces — and they are extremely moreish. A good product for retailers who want to offer a snackable Hershey’s format without the commitment of a full bar.Dipped Pretzels and Snack Mixes
This is where Hershey’s moves beyond pure confectionery into the snacking space. These products blur the line between sweet and savoury, and they appeal to customers who might not buy a straight chocolate bar.Hershey’s Chocolate Dipped Pretzels
Crunchy pretzel pieces coated in Hershey’s milk chocolate. The salty pretzel and sweet chocolate combination is addictive, and these are one of the strongest-performing Hershey’s snack products at Sweet and Glory. The 120g bag is the standard retail format. There is also a Cookies ’n’ Creme Dipped Pretzels version with the same pretzel base coated in white creme and cookie pieces.Hershey’s Popped Snack Mix
A mix of pretzels, popcorn, and chocolate pieces drizzled with Hershey’s chocolate. Available in 113g and 226g bags. This taps into the growing sweet-and-salty snacking trend and sits well alongside American candy and grocery products. The 113g bag is the bigger seller, generating strong repeat purchases from customers who treat it as an everyday snack rather than a special occasion product.Syrups
Hershey’s Syrups are an American kitchen staple. They are used for drizzling over ice cream, mixing into milkshakes, baking, and topping pancakes. For UK retailers, these sit in the grocery category alongside other American food imports and appeal to both consumers and food-service businesses like dessert parlours and milkshake bars.The range available at Sweet and Glory includes Chocolate Sundae Dream (425g), Caramel Sundae Dream (425g), Chocolate Syrup (623g), Strawberry Syrup (623g), and Caramel Syrup (623g). The chocolate syrup is the anchor product, but the caramel and strawberry versions add variety and visual interest to a display. Syrups are a smart cross-sell with Hershey’s bars and Kisses because they extend the brand into the kitchen rather than keeping it at the sweet counter.
Sugar Free Range
Hershey’s offers three sugar-free options: Milk Chocolate Minis (85g), Dark Chocolate Minis (85g), and Chocolate Filled with Caramel (85g). These fill a genuine gap in the market for customers who are managing their sugar intake but still want recognisable American chocolate. The sugar-free range consistently sells well and the Dark Chocolate Minis are particularly popular, outselling the milk chocolate version at Sweet and Glory.US Import vs UK-Made Hershey’s
Just like with Reese’s, some Hershey’s products sold in the UK are manufactured locally under licence, while others are imported directly from the US or Canada. The differences are noticeable.US import products use the original Hershey’s recipe with that distinctive tangy flavour. The Kisses range, Miniatures, Nuggets, Dipped Pretzels, Snack Mixes, Syrups, Giant Bars, and sugar-free lines are all US imports. These are the products that deliver the authentic American chocolate experience UK customers are looking for.
UK-made products include the Hershey’s Chocolate Bar (40g) and the Cookies ’n’ Creme Bar (40g). These use a milder chocolate recipe that is closer to what British consumers are used to. They are often stocked by supermarkets and newsagents alongside other UK-distributed confectionery.
For retailers specialising in American candy, the US imports are the products your customers are actively looking for. The UK-made bars are fine as an entry point, but the imported Kisses, Miniatures, and Dipped Pretzels are what differentiate your range from what Tesco already sells.
Buying Guide: Formats and Occasions
Impulse bars (40g–43g) — Milk Chocolate, Cookies ’n’ Creme, Special Dark, and Milk Chocolate with Almonds. Your everyday confectionery aisle staples. Position at the till or on clip strips.Peg bags and small share packs (43g–150g) — Kisses peg bags, Miniatures peg bags, and sugar-free bags. These work as grab-and-go items or affordable gifting options. The 43g Kisses peg bag is the strongest performer in this format.
Share packs (215g–340g) — Kisses share packs, Nuggets bags, Drops, Dipped Pretzels, and Snack Mixes. Higher unit price and suited to sharing, gifting, or movie nights. Display together as a Hershey’s snacking section.
Giant Bars (193g–214g) — Premium novelty and gifting format. Stock prominently around Christmas, Valentine’s Day, Easter, and birthdays.
Party and bulk (1017g–11.4kg) — Miniatures party bags and bulk cases for events, weddings, and high-volume retail. The 1017g party bag is the best-selling large format. Browse the full Hershey’s wholesale range for all available case sizes.
For Retailers: How to Stock Hershey’s
Hershey’s is one of the anchor brands for any American chocolate section. It has instant name recognition and customers actively search for it. Here is how to build a strong Hershey’s offering.Lead with Kisses. They are the most visually distinctive product and the biggest seller by revenue. Start with the Classic Milk Chocolate in both peg bag and share pack sizes, then add Birthday Cake and Cookies ’n’ Creme for variety. A display of three or four Kisses variants creates an eye-catching feature that draws customers in.
Stock the bars as core range. Milk Chocolate and Cookies ’n’ Creme are the two essential bars. Add Special Dark for customers who want something less sweet. The US import versions are the ones your American candy customers want.
Use Dipped Pretzels and Snack Mix as cross-sells. These are not just chocolate — they are snacks. Position them near soft drinks or at the end of your candy aisle to catch customers who might not browse the chocolate section. They drive strong repeat purchases.
Pair with Reese’s. Hershey’s and Reese’s share the same parent company and the same customer base. Display them together. A customer buying Hershey’s Kisses is very likely to add Reese’s Cups to their basket. Our American candy section setup guide has practical tips for merchandising these brands side by side.
Think seasonally. Giant Bars and Miniatures party bags peak at Christmas, Valentine’s Day, and Easter. Patriotic Kisses (red, white, and blue foil) sell around July 4th. Birthday Cake Kisses work year-round for gifting. Check our seasonal sweet shop calendar for planning dates. World Chocolate Day on 7 July is a natural promotional hook for the full Hershey’s range.
Where to Buy Hershey’s Wholesale in the UK
Sweet and Glory stocks over 40 Hershey’s products at wholesale prices, from individual bars to 11.4kg bulk cases of Miniatures. There is no minimum order, and delivery is free on orders over £600 plus VAT. Whether you run a sweet shop, corner store, dessert parlour, online candy business, or market stall, you can browse the full Hershey’s range here.If you are not yet registered for trade pricing, open a trade account to see wholesale prices across our full range of over 2,000 products — including chocolate, candy, soft drinks, and grocery. We dispatch from our Manchester warehouse with fast UK-wide delivery
