The Sweet and Glory Pre-Order Site Is Live — Stop Missing Out on Stock

There is a particular frustration in wholesale confectionery. A new line arrives. It sells fast. You try to order. It's gone. You are now the retailer telling your customers to wait — or worse, pointing them to someone else.

The Sweet and Glory pre-order site was built to fix that. It is live now at preorder.sweetandglory.com.

What It Does

The pre-order site shows you every incoming shipment and active purchase order that is flagged for pre-order — products on the water, in transit, or booked but not yet in the Manchester warehouse. You browse, you choose, you pay. Your allocation is locked immediately. When the stock lands, it ships to you.

You are not competing with other buyers when the container arrives. Your stock is already set aside.

Two Ways to Order

Reserve from an incoming shipment. Each product page shows the supplier-promised ETA, the total cases on the PO, and how many are still available. You are booking against a specific shipment — not a vague 'coming soon' estimate.

Order direct from brands. The full Sweet and Glory brand catalogue is available to order in case, pallet, or full container (FCL) quantities. A fresh PO is raised to the supplier when you order. For larger volumes, seasonal pushes, or lines not on the next incoming shipment, this is your route.

Why It Matters for Your Business

Guaranteed stock. Stripe confirms payment. Your allocation is locked. It does not go into general sale when the shipment lands.

First access to new lines. Viral products, limited drops, seasonal ranges — Halloween, Christmas, Valentine's — are announced on the main site when stock arrives. Pre-ordering means you already have yours.

Better pricing. Pre-order pricing is sharper than the same product once it is in free stock. You commit early, you pay less.

Full transparency. Real ETAs on every product page. No chasing for updates. Your order confirmation shows the exact dispatch and delivery dates — locked at the point of purchase.

Plan further ahead. Our POs run anywhere from a couple of weeks to several months out. If you are planning a big seasonal push, you can secure the stock long before your competitors know it is coming.

Delivery and Minimum Order

Minimum order: £150 ex-VAT. Free delivery on orders over £600 ex-VAT to any UK address. Below the threshold, shipping is calculated live at checkout from real DPD rates. The dispatch ETA shown at checkout is confirmed in writing on your order — not an estimate.

One Account. Both Sites.

Your existing Sweet and Glory login works on the pre-order site. Same account, same delivery address. If you do not yet have a trade account, register here — free, no minimum to sign up.

Visit preorder.sweetandglory.com to see what is incoming. Any questions, contact us.